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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109
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Super Bowl Becomes Social Bowl

Mindjumpers

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials.

Radian6 237
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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. You can also filter trends by categories such as entertainment, news, sports and more. The trend even made it to the Tweets of sports teams like the Golden State Warriors.

Trends 124
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The Most Popular Summer Blockbuster Movies in Social Media

Adam Sherk

At the other end of the spectrum, in Alterian’s sentiment analysis two summer movies had more negative opinions than positive: Green Lantern and The Hangover Part II. In terms of sentiment analysis, Green Lantern actually has the best ratio of positive mentions (8:1) in its dataset. Green Lantern. The Hangover Part II.

Alterian 143
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How to use social data to describe your audience and customer personas

Audiense

She is dutiful, particular and analytical, which explains why, though she loves shopping, she isn’t a spur of the moment shopper. Her sentimentality and particularity are reasons why she is great at gift giving and everybody wants to be chosen by her for Secret Santa!

Data 74
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The next era of social is about trust: Sprout Sessions Live kicks off with a real bang

Sprout Social

We’re bombarded with this sentiment in headlines and can’t ignore the paradigm shift happening. The Chicago Bulls are one of the top five most followed sports teams around the globe, (mostly thanks to Michael Jordan). The takeaway here is that when you think of analytics, don’t dismiss it as less human.

Sports 105
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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Social listening.

Strategy 128