Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. You can also benchmark your social media performance with competitors from the same industry.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. In the example below, quality, price, customer service and SEO rank are included as attributes.

Comparison 109

Comparison Analysis How To Sentiment 109

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor.

Metrics 107

Metrics Examples Marketing HootSuite 107

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Keyhole.co

FEBRUARY 8, 2024

Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story. Engagement analytics: Analyze comments, replies, and shares to understand the emotional context behind interactions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. You can likewise look at your SEO strategy to find additional terms to monitor. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

SEPTEMBER 18, 2023

For example, your SEO team may aim to increase domain authority through backlinks. For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it.

Marketing 131

Marketing How To Sample Samples 131

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. But that’s not all you can do. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

FEBRUARY 16, 2024

What is YouTube competitor analytics ? Let’s say you want to analyze your competitor’s brand sentiment on YouTube. To generate automated reports Finally, when you conduct an in-depth YouTube audit of your competitors’ channels, you can create fast reports with accuracy, thanks to competitor analytics software. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

Sentiment 134

Sentiment How To Marketing Analysis 134

Sprout Social

AUGUST 8, 2022

YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. YouTube keyword tools for SEO.

YouTube 106

YouTube Tools Analytics SEO 106

Sprout Social

NOVEMBER 21, 2023

Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Dig deeper and analyze sentiment in comments, reviews and social media posts to understand how customers think and feel about specific brands—including yours. Want to dive deeper? Ready to check it out for yourself?

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. You can view metrics like positive sentiment and total engagement. You can also use Google Analytics for social media reporting and influencer marketing metrics. Ahrefs, SEMrush, etc.)

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Gauge positive and negative sentiment from audiences.

Statistics 107

Statistics Skills Analytics Press Release 107

Unmetric

NOVEMBER 4, 2019

Social media analytics tools provide key data insights into your brand’s social media performance to help fine-tune your marketing strategy. By leveraging social media analytics tools one can monitor mentions of your brand, perform campaign analysis, stay ahead of topics trending in your industry, get competitor intelligence and much more.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Buzz Marketing for Technology

JUNE 10, 2015

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Connect social media to SEO activities to increase SEO.

ROI 100

ROI Platform Storify Sentiment 100

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Did your SEO program lead to a surge in web traffic?

Marketing 62

Marketing Survey Skills How To 62

Unmetric

SEPTEMBER 9, 2019

Competitor benchmarking tools for SEO. Sentiment analysis helps you identify how a certain brand or post is perceived by people. By applying sentiment analysis on your competitor’s profile you can, to a certain degree, get an idea of how people had reacted to a competitor’s campaign and in turn borrow ideas from them to tweak yours.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

MAY 12, 2023

SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? SEO tools: They can track your website’s rankings for specific keywords over time. Web analytics tools: They let you see how much traffic your website gets from specific keywords.

Tools 52

Tools Strategy Marketing Analysis 52

Pam Moore

MAY 19, 2023

Content creation and optimization: AI tools can assist in generating and optimizing content, improving SEO, and ensuring your content hits the mark for your target audience. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Content creation and optimization: AI tools can assist in generating and optimizing content, improving SEO, and ensuring your content hits the mark for your target audience. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions.

Team 147

Team Marketing ROI Training 147

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Future Directions, case studies, analytics and return on investment (RoI) vs cost of inaction (CoI) will also be covered. So has Bard, Adobe and others.

API 52

API Case Study Training Conference 52

ProBlogger

DECEMBER 6, 2022

One of the most common uses of AI for blogging is to optimize content for search engine optimization (SEO). AI-powered tools can also help with link building and keyword research, two key aspects of successful SEO. There are a number of AI-based tools that can be used to optimize SEO. SEMrush’s AI-based SEO analysis tool.

Curation 38

Curation Sentiment Curata Blogger 38

Razor Social

MAY 15, 2019

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. You can check this in Google Analytics ? or via third party tools that track social metrics.

Influencer 104

Influencer Social Media How To Campaign 104

Adam Sherk

MAY 24, 2011

At the other end of the spectrum, in Alterian’s sentiment analysis two summer movies had more negative opinions than positive: Green Lantern and The Hangover Part II. In terms of sentiment analysis, Green Lantern actually has the best ratio of positive mentions (8:1) in its dataset. Green Lantern. The Hangover Part II.

Alterian 143

Alterian Social Media Film Sentiment 143

Keyhole.co

MAY 30, 2023

Make sure you add the social media profiles of your competitors to a competitor analytics tool like Keyhole. If your competitors are all using social media to market their products, consider investing more in search engine optimization (SEO) to improve your website’s visibility in search results. Track their online presence.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

MAY 5, 2021

Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. Below is an example of sentiment analysis conducted in Sprout: Identifying the most effective marketing channels.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

SEPTEMBER 28, 2023

Monitor analytics on a regular basis As mentioned, data is king on social media. To get the best insights, you need the right analytics tool. Keyhole is an all-in-one social media analytics tool. Monitor your social media analytics in one place with Keyhole 4. Share content ideas and ensure schedules are aligned.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277

Compete Quantcast Sample Samples 277

Keyhole.co

NOVEMBER 10, 2023

Some relevant strategic benchmarking metrics include SEO, web traffic, market share and growth, forecast accuracy, etc. Run sentiment analysis , dig into the reviews and see where you can improve. Here are the steps to follow: Log into your Keyhole account and go to the Profile Analytics silo.

Metrics 59

Metrics Analysis Comparison Price 59

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

JANUARY 26, 2010

2010 SEO Trends. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. PostRank Analytics – For $7 per month, you get a complete picture of the reach of your content – right down to each story – across the social web.

ROI 114

ROI SEO Social Media Tips 114

Razor Social

MARCH 30, 2016

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77