Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. 10 Reasons you need to embrace data and analytics.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity SMM

As a business and/or brand, nothing is more important than maintaining a solid reputation throughout your respective industry. Therefore, it is imperative, as a business owner or marketer, to focus on improving and maintaining a healthy reputation in the marketplace.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on. It's easy to get lost in a sea of avatars and data insights.

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Social Media Network / Online Reputation Management

Social Media Network Marketing

Monday, June 7, 2010 Social Media Network / Online Reputation Management Why Online Reputation Management is suggested: Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

Below we have uncovered potential crisis triggers with image analytics. Companies can track in real time what’s being posted about their brand online and react swiftly to defuse potential crisis topics to stay on top of their online reputation management.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics).

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Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski

Atom Thought

How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation? Related Posts: ebay X.Commerce & If Indian eCommerce has Missed the Bus? How Social Media is changing brand communication paradigm World’s 1st NRI Video Talent Hunt! 10 Digital Trends to Observe in. Videos

Writing Around the Web – Keyword Research, Google+, and Google Analytics

Kikolani

Analytics. How to Find Out Which Online Marketing Strategy Drives the Best Traffic – Learn how to use Google Analytics Advanced Segements to view different groups of referral traffic – traffic from social media, article marketing, link building, directories, local search, guest posts, and so on to determine the most effective online marketing strategy for your website. Writing Around the Web – Social Media, Google Analytics, and Conversions.

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

And The Big Boulder Initiative, held annually in Colorado, is a forum attended by some of the most prominent individuals in the social media analytics industry. It really is a platform for the “who’s who” in social data, monitoring and analytics. 3 Visual Analytics is Paramount .

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Online Reputation Management.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

How to do Social Marketing Online and Reputation Management Online

Social Media Network Marketing

Online Reputation Management comprises of various elements.

Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

IBM plans to make this cloud service available to customers as well, dubbed IBM Smart Cloud Analytics. Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. gShift features extensive social media tracking capabilities as well, pulling analytics from Twitter (e.g.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

Business Intelligence Data Analytics Data Mining Listening Reputation Monitoring Social Business Intelligence Social Customer Service Social Media Consumer Insights Consumer Intelligence Social Data Social Insights Social Intelligence Social Listening

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Reputation Management. Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Reputation Management. Analytics.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

So I started looking at the social media analytics space for social technology that can provide real insights. You can read about all of my findings in my post on Monitoring vs. Analytics [Infographic].

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are.

ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics

Danny WhatMough

Greggs had a small search-related reputation issue to deal with. Instagram announces new analytics features for advertisers. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week? Subscribe here. Pinterest is set to ramp up male-friendly content on the site to boost male users.

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6 best social media monitoring tools 

Unmetric

Crowd Analyzer gives you analytics on your audience demographics, sentiment analysis, top brand mentions, historical data, word cloud, and much more. The post 6 best social media monitoring tools appeared first on Unmetric Social Media Analytics Blog. Did you know there are 3.5

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New reputable way to make money by blogging

The Way of the Web

How Old is the Perfect Social Media Expert?

Almost Savvy

Reputation – While it can feel as if everything happens in-the-moment online and then is swept away quickly in the flow of social media content, the fact is that most of it lives on forever in one form or another. So, there I was.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference.

Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Google provides free tools – Analytics and Webmaster Tools – that can give you excellent data about your users, their demographics, and their behavior. Install google analytics on your site. Even if you don’t know how to read analytics data, you should still start collecting it as soon as possible. A webmaster, marketer, or SEO provider can use historic analytics data to help you estimate the effects of future marketing efforts.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Of the top 10 activities, only a few are “traditional SEO” tasks; the others are focused on social media, analytics, competitive analysis, and content development. Seven Principles to Building an Online Reputation by Spin Sucks.

A Dash of Analytics Takes the Guess Work Out of Guest Posting

ProBlogger

As you begin to build a reputation you may become more selective on where you guest post. If you have Google Analytics installed, this is a snap. Google Analytics. All of you should be running some analytics software on your website.

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how. It’s my birthday and I have some great news!

7 Steps for Performing Your Next SEO Audit

Convince & Convert

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Track Your Analytics.

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Search & Owned Media Most Used by Journalists

Proactive Report

Reputation Management is a mature and sophisticated industry now. If you don’t know how to do that, find a Reputation Management expert who can help you. Use your current analytics to see the paths visitors take through your site.

Building the Talkwalker Brand in North America – Celebrating a Year of Successful Expansion

Talkwalker SM

My team of analytics experts learned how to use the platform in a matter of days and the easy reporting functions have saved the account teams, perhaps even days of time.” SOCIAL MEDIA NEWS anniversary company update North america social listening social media analytics US

How Social Media Data Gives FMCG Brands an Edge Over Their Competitors

Talkwalker SM

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more.

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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Start by connecting your Webmaster Tools property with Analytics.