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PR Measurement – What to Measure

Proactive Report

Outcomes are tangible results, behaviors & actions – did they attend the event or webinar, vote, call, tell others, change their minds. Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts. Then you can track results using Google Analytics.

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How to put together a top-tier SaaS marketing strategy

Sprout Social

New content (webinars, blog posts). Meanwhile, this message from Squarespace serves as a general check-in and webinar invitation to make sure customers aren’t sleeping on their platform’s best features. Webinars are all the rage right now for a reason. Feature announcements. Company newsletters. See how that works?

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50 content creator tools you need to know about

Sprout Social

It’s free to use and allows channel managers to add metadata, pull analytics, keep an eye on messages and track progress. VidIQ is a tool designed to boost YouTube video views by delivering artificial intelligence-driven insights, ideas and analytics. minutes in length each, with a limited recording quality and basic analytics.

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