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How to edge out your competition with market research

Sprout Social

Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible.

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PR Measurement – What to Measure

Proactive Report

You can measure reach, traffic, time on site, brand awareness, link clicks, downloads, likes, shares. This is measured by registered users who are actively using the site. PR goal: Increase awareness of the program amongst parents with preschool kids and get them to register on the site and use the curriculum with their kids.

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Social Media Is CRM

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

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Six Links Worthy Of Your Attention #155

Twist Image

You may not know other open services like openstreetmap.org (an open version of Google Maps ) and CommonCrawl (an open repository of the web''s contents), but collectively, tools like these create a ''shadow'' version of the Internet tools on which we rely (think OpenOffice versus Microsoft Office ). million Japanese users (vs.

Apple 90
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Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. Point Less.

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Top 10 Brand Marketing Solutions

Oktopost

Lastly, most brand marketing tools offer analytics and reporting capabilities, which will aid you in understanding how your audience perceives you and how they interact with your brand. Analytics and Reporting Most brand marketing tools will offer analytics and reporting. Top 10 brand marketing solutions 1.

Brands 62
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Why does the UK budget reward print and punish web?

The Way of the Web

And yet, for a flat monthly fee which I can predict and budget for, I can access the biggest repository of valuable information in the history of the world, which is being added to at an unbelievable daily rate on pretty much every subject imaginable. Web Strategy Wikinomics Rankings ← Could the internet make us all nicer people?