article thumbnail

Social media SWOT analysis: what it is and how to do it

Sprout Social

Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. You don’t need anything special to get started (although access to your native analytics or tools like Sprout can definitely help). Again, analytics can be a huge help here. What happened?

article thumbnail

Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Here’s more on viewing paid and organic ROI. Automatically tag your (outbound) posts for better analytics. With a tagging system in place, you’ll have customized analytics at hand when it comes time to report.

HootSuite 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to edge out your competition with market research

Sprout Social

Case in point, 59% of marketers cite email as their largest source of ROI. From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. Social listening and analytics.

article thumbnail

Top 10 Brand Marketing Solutions

Oktopost

Lastly, most brand marketing tools offer analytics and reporting capabilities, which will aid you in understanding how your audience perceives you and how they interact with your brand. Analytics and Reporting Most brand marketing tools will offer analytics and reporting. Top 10 brand marketing solutions 1. ” 3.

Brands 62
article thumbnail

Our Dangerous Addiction to Social Media Case Studies

Convince & Convert

I am irked by the near-instant reporting and self-congratulatory reach around that content repositories, agencies, and corporations are engaged in every time they find some statistic that allegedly proves that their idea was a big success. Now THAT would be a case study. I am not irked by the idea, or the effort behind it.

article thumbnail

How to put together a top-tier SaaS marketing strategy

Sprout Social

Dig into your customer data and analytics. This includes social media analytics to highlight your top-performing content and ROI. In addition to creating and promoting content, a solid knowledge base and repository of resources is a smart move for SaaS companies. Empower people to use your products.

article thumbnail

PKM and the Organization - Pollard

Buzz Marketing for Technology

In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. mechanisms that pull employees shareable content into a central searchable archive copy, to obviate the need for submitting knowledge to central repositories.