6 Digital Marketing Analytics Questions Answered

Social Media Today

Here's what you need to know about digital marketing analytics If you aren't measuring the success of your marketing efforts, you aren't doing your job right.

8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? If your answer to that question is “I don’t know”, then you’ve come to the right place. What is Instagram analytics?

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

of interviews I’ve sat in on over the years, but this time I got to ask the questions. I listened to the presentation, asked some tough (nosy even) questions and gave some feedback on the product demonstration. Related posts: Analytics: what matters to content marketers?

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

3 Benefits of Facebook Analytics

Jon Loomer

With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. Facebook pitches Analytics as an informative tool intended for advanced advertisers. This complex data is possible with Facebook Analytics.

How to Make Marketing Analytics Easier

Convince & Convert

If you’d like to be more actionable with your analytics, start with the “so what?” question. » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing

How to Use Predictive Content Analytics

Convince & Convert

Content to address each question at each of those stages. (I We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing.

10 Most Frequently Asked Questions About Marketo Forms (FAQ)

Oktopost

Let’s go over common questions that frequently come up when marketers are building campaigns with Marketo. Frequently Asked Questions about Marketo Forms. We hope this FAQ clears up any Marketo questions you might have, and helps you use its forms with confidence.

FAQ 74

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.

The Future of Analytics: 6 Predictions

The Realtime Report

The Future of Analytics: 6 Predictions. Analytics have become an important part of the decision-making process for many companies in the past few decades, particularly with corporations using data assets as a core competency and point of origin. By Dr. Beverly Wright.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Facebook Analytics Funnels: Value of Reactions and Page Actions

Jon Loomer

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events.

How Can Twitter Analytics Tell You If Your Tweets Stink?

agora pulse

Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. Click on ‘analytics’ to get to the dashboard. From this dashboard, you can dig into the analytics of each tweet.

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Buffer Social

Mastering social media analytics isn’t easy. In this post, I’ll walk you though some steps you can take to make social media analytics your secret weapon. Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

In your social media manager interview questions, be sure to include something about Instagram advertising. Social Media Analytics. Get a sense of what social media analytics tools the candidate has used to grab such metrics. Want more social media manager interview questions?

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

Measurement, Analytics a Hot Skill

Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

Employee Advocacy for Financial Services: 12 Frequently Asked Questions

Oktopost

Employee Advocacy Marketing Tips Social Analytics Social Engagement Thought LeadershipIt’s no secret that financial services have embraced social media for brand awareness, thought leadership, and customer relationships. But their journey hasn’t always been easy. Tough regulations and compliance requirements around how to best communicate with the public have made it challenging for finance marketers to maximize the full potential of social media. So how […].

Taking a Peek at Twitter Analytics

Social Media Marketing

What is the overall size of the audience in question? And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter. Twitter analytics

4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals.

44 Blogging Questions and Answers

Kikolani

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. So without further ado, here is the transcript with the questions that were asked during that hour and responses from myself as well as fans.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

Top 10 Social Media Analytics Features

Quintly

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to know what features to expect of a social media analytics tool. A lot of questions need to be answered before buying such a software.

Beyond Likes: 9 Facebook Analytics You Must Be Measuring

Kikolani

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Was it a video, a picture, or a question?

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. With that in mind here are some Facebook analytics tools to experiment with: PageLever.

How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

LinkedIn analytics can help with that. In this post, we’re going to look at how to use both the native analytics and Agorapulse’s new LinkedIn reporting tools to discover how to better connect with your audience on the biggest professional networking platform out there.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. with questionable results when it comes to the end product!).

The Fight for the Future of Influencer Analytics

Convince & Convert

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics. Pinterest Influence Analytics. Blog Influence Analytics.

8 of the Best Social Media Analytics Tools of 2018

Sprout Social

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. At one point, you could probably name all the major social media analytics tools out there. With all the options available, the question is what is the best social media analytics tool for your brand? Here are eight social media analytics tools to add to your arsenal: 8 Top Social Media Analytics Tools. Google Analytics.

15 Common Social Media Questions & Answers

Sprout Social

Asking the right questions can improve your chances of success and help you avoid costly mistakes. In order to help steer you in the right direction, we’ve compiled a list of some common social media questions you might be dying to ask.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Buzzlogix Feature: 1-Click Analytics Reports

Buzzlogix

In our most recent update, the Buzzlogix team introduced the latest time-saving feature for social media management tools – Analytics and Reporting. To get started, select Analytics & Reporting from your main menu on the left and select + Add Report.

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. Here are some content-related questions when it comes to blog marketing. 44 Blogging Questions and Answers.

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics?

The Underrated Role of Analytics in Dental and Medical Marketing

Idaconcpts

While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. Exports gave me more questions than answers. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Great question! There are several social media analytics tools that automatically calculate total engagement for you, which can save you some time.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

We are going to go through a series of questions that will help you in your audit. You can also get Google Analytics installed on your Facebook Fan page. Facebook Analytics for domains was recently announced as well. Hope I answered your question. Great questions!

4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask

Convince & Convert

I recently polled my network of CEOs to find out their top marketing questions. This question usually means their marketing team’s efforts are either not clearly defined or out of alignment with the company. Image via BigStockPhoto.com.