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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. Or is this just creepy?

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

In fact, despite their Scrooge McDuck-level overreach on the privacy front, Facebook itself is looking to add nuance and behavior to their metrics, moving companies away from the accumulative measurement model. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics.

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How to Create Effective Facebook Lead Generation Ads

Sprout Social

You’ll be required to link to your company’s privacy policy when creating your ad, so be sure to have that prepared. Check your site’s analytics and look over your most popular posts. In this Facebook lead generation ad, Salesforce did a great job creating an offer for businesses that currently aren’t using a CRM.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. This is big in terms of privacy — and to open the eyes of FB users who may not want the world to see what they're writing.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.