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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Set a policy for each type of customer and complaint Once you’ve categorized your customer and complaint types, create guidelines for handling and resolving specific issues.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. That’s the social team, but I also help with the editorial team.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices. Social media policy : You could include this within a larger brand guidelines document. Grab our free social media policy template , and check this complete guide to brand guidelines.