The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

5 best Pinterest analytics tools

Unmetric

With over 250 million active users, Pinterest is a great platform for brands to get the most out of their marketing campaigns. Pinterest analytics is a great source of valuable intel on your business’s performance. You can also promote your pins from within the same platform.

Facebook Expands CrowdTangle Analytics Platform Access to Academics and Researchers

Social Media Today

Facebook has announced that researchers and academics will now be able to access its data analytics tool CrowdTangle to assist in their work

7 Instagram Analytics Tools to Boost Your Platform Strategy

Social Media Today

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018

7 best YouTube analytics tools

Unmetric

In-depth YouTube analytics will help you take your video marketing game from good to ninja level. So let’s walk through the top seven Youtube analytics tools to help you fine-tune your video marketing strategy and perform better on Youtube.

7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs.

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

7 best Facebook analytics tools

Unmetric

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Since revenue and social media analytics go hand in hand, this is a great tool that’ll help you with just that.

6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Updated for 2019!

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

Turning Facebook Analytics Into Action

Jon Loomer

We should all be able to describe and understand what any platform does with our data because the more we understand and the more familiar we are with it, we can more easily work together to improve it. You can find this information via Lifetime Value within Facebook Analytics.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. A platform that helps you achieve your business goals.

Analytics: what matters to content marketers?

Sherrilynne Starkie

This is the actual value in using social media analytics properly. The challenge, of course, is that there is so much noise in social media and discussions move quickly over hundreds of different platforms. Related posts: Analytics: What are you really learning?

LinkedIn Acquires Data Personalization Platform Drawbridge to Improve Ad Targeting

Social Media Today

LinkedIn has announced its pending acquisition of data analytics platform Drawbridge, which will provide new tools to help improve LinkedIn ad targeting

Grow Your Business with Later’s New Instagram Analytics

Later

Today we’re excited to announce the launch of our new and improved Instagram Analytics! Increase engagement, get more views on stories, track your follower growth, drive traffic and more with our updated Instagram Analytics. Get More Views with Instagram Stories Analytics.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

ROI 225

The Ultimate Guide to Instagram Analytics

Later

Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more! How to Access Your Instagram Analytics.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whew, it’s been a busy few weeks.

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

How Can Twitter Analytics Tell You If Your Tweets Stink?

agora pulse

Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. Click on ‘analytics’ to get to the dashboard. From this dashboard, you can dig into the analytics of each tweet.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, it’s quite complex and hence not the most user-friendly platform, especially not for beginners. in Google Analytics.

Instagram Stories Analytics: Every Metric You Need to Know

Later

Businesses are going all-in on Instagram Stories, which means measuring your success through Instagram Stories analytics will become a crucial part of your social strategy this year. Understanding Your Instagram Stories Analytics. Measuring Discovery with Instagram Stories Analytics.

IGTV: The Ultimate Guide to Instagram’s New Video Platform

Later

Drumroll, please… IGTV, Instagram’s brand new video platform, is here! Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you: What is IGTV?

10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard.

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. Pinterest Analytics Glossary.

Instagram Cashes in on Promote for Stories & Fresh Analytics

Social Media Today

New offerings signal that the platform's co-founders' recent exit hasn't slowed down innovation

Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

5 Benefits Of Upgrading Your Google Analytics To Universal Analytics

Bill Hartzer

Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. Web Analytics

Taking a Peek at Twitter Analytics

Social Media Marketing

Average Network Size is a PeekAnalytics insight which tells of the number of connections the analyzed account''s average audience member has across all social media platforms. And of course, analytics aside, the good old @ reply is still the best way to engage with individuals on Twitter.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. The information about each platform is basic.

Introducing Buffer Analyze: A Facebook and Instagram Analytics Tool From Buffer

Buffer Social

And when you think about multi-platform performance (across Facebook and Instagram, for example) , that list doubles in size — I’m feeling the strain just thinking about it! Mastering social media analytics isn’t easy. Data is the fuel that powers a social media strategy.