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What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Curiosity and creativity drive analysis in surfacing relevant trends and patterns.

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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools.

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How To Get Started With a Business Analytics Platform

The Realtime Report

Business Analytics Platform. Getting started with business analytics may seem daunting, but it can be a relatively straightforward process with the right tools and resources. The first step is understanding business analytics and what it can do for your business.

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Twitter Analytics: Your Guide To Drive Traffic And Boost Sales In 2023

Keyhole.co

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. If you’re unsure where to start regarding Twitter Analytics, this guide is for you. So why should businesses spend valuable time digging into their Twitter Analytics?

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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions.

Analytics 145
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The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview.

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7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs. Download PDF analytics reports on your LinkedIn performance with insightful charts and graphs. Analyze your engagement percentage to reveal engagement patterns.

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8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales. What is Instagram analytics? Here’s a tool to help you make the most out of Instagram with their in-depth owned Instagram analytics.

Analytics 106
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Chatbot Analytics 101: Essential Metrics to Track

Hootsuite

To get the most out of your chatbot , you need to dive into chatbot analytics. In this post, we’ll break down the most important chatbot analytics for your business and how you can use them. What are chatbot analytics? Why use chatbot analytics?

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LinkedIn Analytics: The Complete Guide for Marketers

Hootsuite

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. LinkedIn Post Analytics.

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Are you sure your website analytics is set up correctly?

Razor Social

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website.

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Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Twitter Analytics Guide. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them.

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How to Use Shopify Analytics to Grow Your Online Store?

BeingOptimist

Besides, trends and patterns are constantly changing within the business industry. But do you know that you can use Shopify analytics to grow your online store? What is Shopify Analytics, and Why Do You Need It? Business how to u se shopify analytics shopify analytics

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The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment.

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8 Ways to Turn Data into Actionable Analytics

The Realtime Report

8 Ways to Turn Data into Actionable Analytics. So, how exactly can you use data and analytics most effectively in order to benefit your business? Analyze patterns and correlations and use statistics and visualizationskills to find context and get insights from the data.

Analytics 137
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How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. In Google Analytics, each step of a conversion funnel represents an action that the user must take on your site to convert, so each step must be a web page with its own URL. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel. Analytics and Optimizatio

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Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. Further, brands can identify the influential users from demographic and geographic profiles as well as purchasing patterns from sharing. Tweet. Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing.

Analytics 173
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The Complete Guide to TikTok Analytics: How to Measure Your Success

Hootsuite

And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

HootSuite 114
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Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics. Between each section, you can further break down Instagram engagement analytics with these metrics: Likes: The fastest way you know users appreciate and approve your content is through Likes.

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Content Tagging For Better Social Media Analytics

Talkwalker SM

Once you have identified a recurrent pattern, rule base tagging allows you to instantly get rid of the junk and improve the quality of your results. What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening. You will be able to define a specific action you would like to be applied on all new, or even past results.

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5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

In order to monitor and track the hashtags associated with your brand, check out Pixlee’s list of the 5 free hashtag analytics tools that every brand needs in order to never miss a trending topic or brand ambassador mention ever again. This tool is very flexible and it can give you analytics on any hashtag that you are following, not just the ones that you’re actively using. Pixlee’s Free Instagram Analytics .

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Access Facebook Promoted Post Analytics with Unmetric

Unmetric

Based on usage patterns and client request, we’ve revamped the search engine to recognize Boolean operators. Three months into the new year, and we already know this is going to be the Year of Unmetric. We added a few amazing features just for you - and we already know you're going to love it. Here at Unmetric, we’re all marketing enthusiasts.

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Twitter analytics: How to analyze and improve your Twitter marketing

Sprout Social

Twitter analytics and knowing how to use them can change your social media game. This guide will help make Twitter analytics much more manageable for you and your team. What are Twitter analytics? How to access Twitter analytics. Who are Twitter analytics for?

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The Ultimate Guide to Instagram Analytics

Later

Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more! In our Ultimate Guide to Instagram Analytics , we walk you through the ins and outs of your Instagram analytics, what each metric means, and how you can use this knowledge to build a winning content strategy: Why Your Instagram Analytics Matter.

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Filtering Out Google Analytics Junk to Read Your Numbers Better

ProBlogger

Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data. Here are three main filters to consider setting as you move forward with a Google analytics strategy. Filtering Out Google Analytics Junk to Read Your Numbers Better.

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How to Use Instagram Analytics to Grow Engagement and Followers

Later

If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Once you’re comfortable understanding Instagram analytics, you’ll be able to adjust your strategy to create content that your followers will engage with, and create a profile that will attract your target market.

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Data Collection: Why Data Analytics is Important to Your Business

The Realtime Report

Data Collection: Why Data Analytics is Important to Your Business. Do you want to know how your business can benefit from data collection and analytics? Data can help you discover patterns in behaviors that can help you predict what’s going to happen in the future. For example, marketing can use analytics to personalize content based on a prospect’s interests and where they are in the buying cycle.

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How a Social Media Audit with Agorapulse Can Keep You on Track

agora pulse

It’s not prone to human errors, and it will literally save you hours of time for every social media audit in addition to speeding up your metrics evaluations and analytics throughout the year. Growth in follower patterns. Review Google Analytics. At this stage, I also recommend taking a close look at your Google Analytics. During this stage, look for trends and patterns to see what factors make certain posts resonate more with your audience.

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How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog

ProBlogger

” We’ve covered a whole heap of techniques for growing the amount of traffic you attract to your blog in our Blog Promotion category (also check out this ‘ how to find readers page ‘ and listen to my recent finding reader webinar ) but one thing that has helped me on the ‘motivation’ front lately is the report below in Google Analytics (click to enlarge). Login to your Google Analytics Account.

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7 ways to use data to create better social media content

Sprout Social

With analytics tools like Sprout Social, you can view performance data post-by-post, sort by KPIs and efficiently determine which content to create more of. Instead, look for patterns over time, just as you would for successful posts. Get inspiration from Google Analytics data.

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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Tracing Patterns in Online Social Media Artifacts. The third project has built a data visualization tool that identifies patterns of posts when visualizing the footprint of an article. These patterns are intriguing.

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6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Facebook is a preferred social network by marketers, not only because of the sheer number of users represented but also because of its analytics capabilities. While Facebook discontinued Facebook Analytics on June 20, 2021, you can still get the marketing analytics you need using other tools.

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21 Stats & Facts Social Media Marketers Need to Know in 2021

Likeable

And without up-to-date research on trends, audiences, and patterns, anticipating twists and turns can seem impossible. Uncategorized Best Practices Consumer Insights Data & Analytics Facebook Influencer Marketing Instagram Snapchat Strategy TikTok Trends Twitter YouTube

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5 ways to create better buyer personas with social media data

Sprout Social

In Sprout, running a Profile Performance Report gives you a snapshot of your brand’s visibility across the major networks to quickly identify patterns in your engaged audience base. Intermediate Social Listening Social Media Analytics Consideration Stage

Sentiment 101
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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

Sprout’s Post Performance Report pulls the top posts (across every network) for a given time period by engagement, giving you a way to identify patterns in what grabs your audiences’ attention. Intermediate Social Listening Social Media Analytics Decision Stage

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How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

It is not unlikely that there is a time pattern between the posts that perform well and the posts that don’t. See if there is a publishing time pattern between your most successful posts. Community Management Facebook analytics Data Facebook insightsTweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers.

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How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with. Benefits of using Twitter analytics. Twitter analytics can help you conduct this critical audience research as you grow your brand and your following. How to use Twitter analytics.

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A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy. Note: Google Analytics also has ‘Real Time’ and ‘Conversions’ sections. You can see in the above chart that there’s some regular patterns to traffic on dPS.

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How to Use Facebook Attribution to Scale Your Conversions

agora pulse

When analyzing reports to determine to scale up or down, or to eliminate some of your advertising efforts, you want to look for patterns. If the pattern continues, dedicate resources—through wider reach or adjustment to the ad—to help push its high engagement factor into conversions. Facebook Advertising Facebook analytics Facebook Case Studies Facebook Content Strategy

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How to conduct a YouTube audit in 5 steps

Sprout Social

Under the Content tab in YouTube Analytics, “impressions and how they led to watch time” will show you how often your thumbnails were shown to viewers, how often that led to a view and how long a viewer kept watching. Step 2: Click on “Analytics” on the left side of the screen.

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How to Build a Monthly Social Media Report (+ Free Templates!)

Later

Whether you’re presenting analytics to your boss, team, or client, or you’re just measuring your own progress, tracking your top metrics in a social media report is the key to growing your account (and business). We’ll also be sharing free social media reporting templates to help you track your own social media analytics: Best Practices for Building Your Social Media Report. Note: Exporting Later Analytics as CSV files are only available on all Later Business Plans.

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How to master the 3 pillars of brand reputation management

Sprout Social

From there, you can quickly sort through positive and negative reviews to identify the patterns that will eventually inform your brand reputation management strategy. Community Management Intermediate Review Management Social Listening Social Media Analytics Consideration Stage

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How to find your most successful social media posts

Sprout Social

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Facebook is known for its robust (and sometimes overwhelming) analytics platform. Analytics

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