What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. The job of the analyst is to gather this data and pull together a cohesive picture to identify trends and patterns. A good social media consultant will be au fait with: Google Analytics and Tag Manager.

7 best LinkedIn analytics tools


While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs.

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8 best Instagram analytics tools


If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? What is Instagram analytics? Here’s a tool to help you make the most out of Instagram with their in-depth owned Instagram analytics.

The Ultimate Guide to Instagram Analytics


Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more! How to Access Your Instagram Analytics.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

How to Use Instagram Analytics to Grow Engagement and Followers


If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Instagram analytics go beyond which posts get the most likes or comments.

How to Use Twitter Analytics: The Complete Guide for Marketers


If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics.

Access Facebook Promoted Post Analytics with Unmetric


Based on usage patterns and client request, we’ve revamped the search engine to recognize Boolean operators. Three months into the new year, and we already know this is going to be the Year of Unmetric. We added a few amazing features just for you - and we already know you're going to love it.

5 Free Hashtag Analytics Tools That Every Brand Needs


In order to monitor and track the hashtags associated with your brand, check out Pixlee’s list of the 5 free hashtag analytics tools that every brand needs in order to never miss a trending topic or brand ambassador mention ever again. Pixlee’s Free Instagram Analytics .

Content Tagging For Better Social Media Analytics

Talkwalker SM

Once you have identified a recurrent pattern, rule base tagging allows you to instantly get rid of the junk and improve the quality of your results. What is rule based tagging ? Put simply, this is a new Talkwalker feature that will help you improve the quality of your social listening.

Data Collection: Why Data Analytics is Important to Your Business

The Realtime Report

Data Collection: Why Data Analytics is Important to Your Business. Do you want to know how your business can benefit from data collection and analytics? Data can help you discover patterns in behaviors that can help you predict what’s going to happen in the future.

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Filtering Out Google Analytics Junk to Read Your Numbers Better


Web developers, content managers, marketing teams, and many other online professionals rely on Google Analytics to understand visitor trends. However, you can run into a significant amount of noise, which can skew your Google Analytics numbers and your subsequent interpretations of this data.

How a Social Media Audit with Agorapulse Can Keep You on Track

agora pulse

It’s not prone to human errors, and it will literally save you hours of time for every social media audit in addition to speeding up your metrics evaluations and analytics throughout the year. Growth in follower patterns. Review Google Analytics.

Research-Driven Ideas for Social Data


Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Tracing Patterns in Online Social Media Artifacts.

23 most followed brands on Facebook in 2019


Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. Maintaining uniformity in posting pattern helps your audience get used to your style, tone of voice, and also know what content to expect from you.

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How to Use Facebook Attribution to Scale Your Conversions

agora pulse

When analyzing reports to determine to scale up or down, or to eliminate some of your advertising efforts, you want to look for patterns. If the pattern continues, dedicate resources—through wider reach or adjustment to the ad—to help push its high engagement factor into conversions.

A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging


It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy.

The key to Victoria’s Secret social media success


The brand’s visual elements follow a synchronized pattern and follow a consistent theme of hues, angles, looks, and even captions on its Instagram feed. The post The key to Victoria’s Secret social media success appeared first on Unmetric Social Media Analytics Blog.

11 best social media listening tools


On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Not just that, Clarabridge provides deep analytics to understand the context of these mentions of your brand.

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How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog


For those of you new to Google Analytics here’s the easy process to get this report (it will only take you a couple of minutes). Login to your Google Analytics Account. How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog.

How to Build a Monthly Social Media Report (+ Free Templates!)


Whether you’re presenting analytics to your boss, team, or client, or you’re just measuring your own progress, tracking your top metrics in a social media report is the key to growing your account (and business). Social Media Report Section #1: Monthly Social Media Analytics Overview.

23 most followed brands on Facebook in 2019


Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. Maintaining uniformity in posting pattern helps your audience get used to your style, tone of voice, and also know what content to expect from you.

How to Actively Use Facebook Post Insights to Improve Your Community Management


It is not unlikely that there is a time pattern between the posts that perform well and the posts that don’t. See if there is a publishing time pattern between your most successful posts. Community Management Facebook analytics Data Facebook insightsTweet.

4 reasons why your marketing data is important


You Can Get Reminders About Your Customer’s Buying Patterns. Finding these buying patterns can shed tremendous light on what’s working in your organization. Pulling group reports from your CRM analytics tool will give you that insight. Business Analytics

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While this particular situation led to debate, the customer’s patterns were so consistent that the store was able to flag her for a triggered direct mail campaign personalized for pregnant women.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. You may begin to see similar patterns emerge—like seasonality—that can put you ahead of the game later. How to Measure: First, enter your Google Analytics dashboard.

Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. Social Analytics Dashboard.

The Impact of Data, Research for PR

Proactive Report

Speaking at Ball State University McCorkingdale told the audience of PR and Communications students that there are several areas where public relations students need analytics and data to do their job better. PR & Analytics. Business analytics (BA) is not a new idea.

How to Analyze Twitter Data

Sprout Social

This is just the tip of the iceberg, but understanding the data allows you to know how it’s used and the patterns of your content. Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. Analytics

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How to Analyze What Works for Your Audience

Sprout Social

By creating a content strategy , checking your social media analytics and doing a little social listening , you’ll be able to get a solid understanding of what works for your audience. You’ll need a social media analytics tool that’ll show you the performance of your shares.

How to Make the Most of Your Social Media Budget

Sprout Social

You can figure this out by pouring over your analytics dashboards or make it easier on yourself with Viral Post. This feature looks at engagement patterns and content velocity to automatically deliver content at the most optimal time for the biggest impact. Analytics

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12 Winning Facebook Tactics

Small Business Mavericks

Study Your Negative Feedback — look for patterns to guide post types, themes, and language use by examining what folks hid (that post or all posts?), I think there will always be new tactics to explore, and we need to do the tracking & analytics research to know if that particular wave will be one that we should ride. Social Media facebook facebook tactics social media marketing Tracking & Analytics

The 5 Habits That Make Your Social Media Analyst Indispensable

Sprout Social

Data experts are the best at finding trends and measuring them to see if they can mock a pattern. Analysts have to dissect everything to collect data and look for patterns. It’s all about finding which analytics matter and can make a difference in your business. Analytics

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Blog #2: A Closer Look at Artificial Intelligence


THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence. ” Predictive analytics does not tell you what will happen in the future. TYPES OF PREDICTIVE ANALYTICS METHODS.

The Audience (Formerly Known As The Audience)

Twist Image

Salt and pepper hair (male pattern baldness). Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience? This is what the persona and analytics would lead me to believe. analytics. web analytics. Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album.

Blog #7.2: AI and Trust are Key to Evolutionary Success


Often referred to as the SIRI of the financial world, it provides analytical tools for capital markets, using a rich analytics platform. As new patterns are identified, SalesChoice continues to learn and predict outcomes, with up to 95% predictive accuracy.

How to View & Measure Your Tweet Activity

Sprout Social

If Twitter is a big part of your social media marketing strategy, you need to get familiar with the analytics dashboard. Tweet activity lives in the Twitter Analytics dashboard. If you find patterns, use that information when crafting future Tweets and track your results. Also, look for patterns in your replies. If you want more in depth Twitter analytics and reporting, sign up for a free 30-day trial with Sprout Social! Analytics Twitter

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing


DMPs collect anonymous data from the web and other digital sources to show the big-picture patterns and demographics driving customer decisions. For Optimove, the key ingredient to an effective CDP is the strong grasp of the data science underpinning its analytics and insights.