Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. One of the great points that Albert Chou from Expion brought up in the webinar is that we often have plenty of measures around social media outputs. Well, how much are you paying for them in paid search?

Social Media 150

Social Media ROI Cost Insurance 150

Kikolani

SEPTEMBER 14, 2010

Then you will learn about analyzing your competitors, with some free and paid tools. Week 3 – Paid Search: Using Pay-Per-Click Strategies to Drive Relevant Traffic. Week 10 – Website Analytics/Testing: Increasing Conversions. Week 5 – Content Creation: Creating Compelling, Valuable, and Viral Content.

Course 139

Course Marketing Analysis Paid Search 139

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Janet Fouts

SEPTEMBER 5, 2012

Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. For me the analytics in the old Hubspot were a real eye opener. Hubspot 3 really makes those analytics even better.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. Similarly to other tools in this category, it supports A/B testing and offers analytics. Analytics Tools. This is a very efficient way to re-engage your visitors and ramp up your website’s conversions.

Conversation 98

Conversation Tools Template Templates 98

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Only 16 percent of B2B consumers prefer live webinars. ( One-third of all organic search clicks on Google are on the first result. 43% of all online advertising dollars are spent on search ads. Experience: The Blog ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Techipedia: Tamar Weinberg

JANUARY 5, 2012

12 Flavors of Content to Attract Your Audience : Whether it’s video, webinars, long-form content, Q&A, whitepapers, or whatever else tickles your fancy, you can gain a big audience if you continue pushing compelling pieces of content. PPC Marketing & Paid Search. Communication is key!

Marketing 264

Marketing SEO Case Study Small Business 264