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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. A social media management tool like Sprout simplifies the process of measuring campaign performance and sharing analytics across teams.

Campaign 141
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Paid social.

Campaign 111