Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. Influencer Marketing Growing Faster than Organic Search.

How to Guarantee Your Editorial Calendar Works

Convince & Convert

This is especially true for organic search, where a few Google-loved superstar blog posts generate much of the traffic. That’s why we did a pilot study with Inbound Writer last year, and published the full results on this blog. the organic search traffic.

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YouTube Tuesday: Digital Ethnography


Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study.

Twitter is top social media channel among Fortune 500


Hart "Show The Love" Facebook Sweepstakes » February 24, 2010 Twitter is top social media channel among Fortune 500 The Fortune 500s use of blogs, online video, and podcasts continues to increase, but Twitter was the social media channel of choice in 2009, according to the Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies study conducted by the Society for New Communications Research (SNCR) and Financial Insite.

The Guide To Social Media Marketing Automation

Webbiquity SMM

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Analytics – A lot of marketing is based on intelligent guesses. Guest post by Anand Srinivasan.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. Local/Mobile Search. The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Analytics.

Social Media Does Not Exist

Adam Cohen

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The greatest trick the Devil ever pulled was convincing the world he didn’t exist. – The Usual Suspects (1995).

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider.

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

The original source of that, I think – as you pointed out, Eric, or Tom Webster did – was a ShareThis study, which doesn’t necessarily mean everybody. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

Only about a quarter of firms with less than $1 million in revenue will invest $2,000 or more per month on organic SEO or paid search engine marketing (SEM). Don’t know: Again not at all surprisingly, larger companies tend to have more sophisticated web analytics capabilities.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

Firebelly at Brainstorming & Social Media Optimization Summits


You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

Firebelly at Blog Indiana


Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

Specialization: PPC Strategies + Case Studies + News. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Specialization: PPC + Paid Marketing Strategy. Search Engine Watch. search market share.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g.,

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. billion on paid search ads in 2013.

5 Social Marketing Stories You Need To Read This Week


The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8

9 Everyday Tools to Increase Earned Media


Paid media, owned media, and earned media. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Buffer comes with a great analytics that will help you determine if your tweets are effective.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More searches are taking place on websites (e.g.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. The Growth of Social Media: An Infographic by Search Engine Journal. ” Study Shows Differences Between B2B and B2C Marketers by Marketing Pilgrim. ** 5 STARS.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. These metrics can be found in Google Analytics. Organic or paid content? Paid social. Welcome to planning season!

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience.

Stop tweeting about your emotional break throughs


2-Social Media-There are all sorts of new studies, techniques, applications, etc. Digitalia | Indianapolis Social Media Marketing « Stop tweeting about the # of followers you have | Main | Stop tweeting out of context » October 26, 2009 Stop tweeting about your emotional break throughs I'm sorry to say but 140 characters doesn't do your self actualization justice, and frankly no one gives a shit (on twitter anyway). Go to facebook or find some friends.

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Top Skills for 2016 from LinkedIn

Proactive Report

One agency had a stellar study on health care but when they first released it they got zero media interest. One tool you should know how to use is Google Analytics. SEO is about organic search results and SEM is about paid search.

The 6 Fundamental Facebook Best Practices

Sprout Social

Study this core group inside and out to know who to target. Sprout’s Facebook demographic reports can help paid search, advertising and social media marketing teams hone in on their core audience. Always Understand Your Facebook Analytics.

Get More From Email Signatures With Sigstr

Convince & Convert

Campaigns is what I’m referring to in number two here and it’s a clickable image that you can assign to every group so then HR can promote your culture and your latest job opening while sales and marketing might promote a white paper or case study.

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Every content plan needs a complementary promotion plan that combines paid, owned, and earned media. Building Your Promotion Plan Across Paid, Earned and Owned Media. Across your company’s paid, owned, and earned channels, how will you promote your beautiful piece of content?

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. StumbleUpon Phenomenon: An In-Depth Look at a Social Networking Giant (Search Engine Journal): Sujan Patel writes a short but sweet post (though not as “in-depth&# as I expected) on StumbleUpon and some tools you can use to improve the user experience. Search Engine Stuff Google 2.0:

How a 3 Month Old Website Received 958373 Visits from Google

Viper Chill

Did you know that 20-25% of Google searches every single day are brand new? 1 in 4 search queries have never been typed in the history of the search engine – every single day. For many events that take place, Google News is integrated highly in the search results.

62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

8 Optimize CTR from Google Search Results. #9 16 Optimize for CTR from Search Engines. #17 When it comes to SEO and creating content that will rank at the top of the search results, I like to make sure I have all of my angles covered. Optimize CTR from Google Search Results.