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Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.

Analytics 121
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

You can target prospects right at the start of their buying journey – after all, 83% of B2B buyers search online before purchasing, so why not reach out to them at the most valuable time? Essentially, you customize your marketing strategy based on their online behavior, needs, and interests. Develop a personalized content strategy. ?

B2B 89
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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Executing an automation strategy needn’t be all that complicated. But before you start using these platforms, it is important to prepare a strategy and a roadmap for your campaign. Setting up automation.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company.