The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Search engine…? Search engine marketing is the strategy to increase your traffic and sales through the search engine channel.

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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Understanding the value of SEO and PPC The best place to start is with the long-term goal in mind.

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The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. An effective website is the hub of all your online marketing and lead generation – Impact Branding & Design Step 3: Generate more traffic Promote your thought leadership through a blog , social media, SEO , and PPC. Utilize your website analytics, your media purchasing data, your social media metrics, and your sales conversion rates.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

SEO: Though just 12% of the smallest firms (under $1 million in revenue) see SEO as their highest spending priority over the next two years, about 20% of all larger companies plan the biggest investments here. SEO and SEM Budgets.

2 Social SEO Stories You Need To Read This Week

Firebelly

10 Steps for Optimizing the Brand for Social Search By Brian Solis Facebook recently overtook Yahoo as the second most visited site in the United States.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

This is not to say “SEO is dead” or that it no longer has value, only that it can no longer stand on its own. It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). Relying on organic SEO?

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics).

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), SEO: Strategy. SEO: Information. Analytics. Local/Mobile Search.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

WPO is the overarching term and concept that these writers are searching for to describe the significant and undeniable changes that have taken place in the search landscape over the past 12-18 months. The Real Relationship between Social Media and SEO by SocialMouths.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. WordPress Hosting SEO ). WordPress Hosting SEO ).

Using Entry Pages As A Key Metric

Small Business Mavericks

If you know what social media and paid advertising campaigns you have run targeting those entry pages, then you can ascertain whether that traffic is from those efforts or from organic search. Also, you can set up a separate landing page for social media and paid search while keeping your primary landing page for organic search only. Your referrer logs should also tell you which pages are being found by search engines as opposed to other traffic sources.

The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Not being powerful in SEO and SEM. Think about it this way: in one hour, how many people go to Google (or any other search engine) to look for you, your competitor or they''re searching for a brand to help them, and it''s your business that does provide this solution? These searches are leads. Not truly using and understanding analytics. There are people who are much smarter than me on the topic of web analytics (I''m looking at Avinash Kaushik right now).

How to Guarantee Your Editorial Calendar Works

Convince & Convert

This is especially true for organic search, where a few Google-loved superstar blog posts generate much of the traffic. Quality Website content is more important than ever before for SEO. the organic search traffic. The Economic Benefits of Predictive Analytics.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Search Trends. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Search Trends. Click “Set up Search Console data sharing”.

Search Engine Optimization Job Openings – Dallas Texas

Bill Hartzer

From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. I learned of a few open positions for SEO Sales and SEO Project Management positions, both in the Dallas Fort Worth area and in San Francisco. If you are interested in applying for any of these SEO job openings, feel free to contact me and I will pass the contact information on to you. Search Marketing.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. How to Do an SEO Audit : How well is your newest SEO client’s practices?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

At our best, we are data conductors – maestros who can stand in front of our analytics dashboards like conductors stand in front of their orchestras, leading our data feeds through our campaigns and strategies, skillfully balancing the different inputs to create something truly artful.”

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. So traffic from Pinterest may not have the same value as traffic from LinkedIn or paid search or organic search. Organic search has made me this.

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. I’m a very analytical person. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. That’s pretty much the high level overview of SEO.

Marketing Thought Leader: Tom Bukevicius – Principal @ SCUBE Marketing, Inc.

Cody Ward

One of the first things I learned was SEO. SEO helped me to grow the site to 15,000 monthly readers. After seeing the site’s success, my friends started asking for help with SEO, which led to the founding of an SEO agency. Tom Bukevicius.

PPC Specialist Job Opening: Dallas Texas

Bill Hartzer

Standing Dog Interactive is a full-service Internet marketing agency that provides our clients with a range of services such as website design, development, SEO, SEM, and other online media. Google Analytics, WebTrends, Omniture). Search Marketing Desktop).

5 Fun Twitter Quizzes

Firebelly

YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media?

Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. PPC and Analytics related certification would be valuable but is not required. -

BP Facebook Sentiment

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru!

9 Resolutions Every Marketer Should Make for 2019

The Realtime Report

Some 58% of consumers say they have already used voice search to find a local business and it is predicted that half of all searches may be conducted via voice by 2020. 9 Resolutions Every Marketer Should Make for 2019.

United Way of Central Indiana Recognized for their Social Media.

Firebelly

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

SEO Space): Jody Nimetz highlights the pros of opting for Facebook ads. It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. Sphinn: The Social News Site Every Search Marketer Should Be Using (SEOmoz): Rand lists 10 compelling reasons to join Sphinn. Social Search and Why We Should Care (10e20): I think that Chris Sherman is a genius.

YouTube Tuesday: I Can Make You Go Viral!

Firebelly

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Brian, the " social media guru " is back.

Happy Social Media Day - June 30th

Firebelly

Digitalia | Indianapolis Social Media Marketing « Are We Addicted To Social Media?

Fetching Friday – Resources Mashup & The Future of Google Author Rank

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Search Engines / SEO. What should we expect in the next few months in terms of SEO for Google?

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Search Engine Marketing Job Opening

Bill Hartzer

TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Search Engine Marketer (SEO/SEM). You’ll have the chance to: • Work on the frontier of video SEO and create rapid growth for editorial videos.

Coleman Campsite: The Original Social Networking Site

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW?

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Are We Addicted To Social Media?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Jakes Take: A Slew of Social Network Ideas | Main | Happy Social Media Day - June 30th » June 25, 2010 Are We Addicted To Social Media?

10 PPC Blogs Every Marketer Should Read

Convince & Convert

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Specialization: PPC + Paid Marketing Strategy.

What the F**k is Social Media NOW?

Firebelly

Digitalia | Indianapolis Social Media Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across Social Media » July 16, 2010 What the F**k is Social Media NOW?

Flickr Friday: The Content Grid

Firebelly

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Fetching Friday the 13th – 25 Marketing Links

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. Search Engines / SEO.

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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly