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How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

There are many business owners that cannot survive without a mountain of analytical data. My website is optimized for search and we receive good traffic from search engines. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong.

Analytics 101
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The Importance of Search Engine Optimization

Jason Yormark

I’m a very analytical person. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. About 80% of all searches come from the organic search engines and not the paid search listings.

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

The number of subscribers refers to the number of people who have subscribed to your YouTube channel. Calculate the Click-Through Rate (CTR) of your channel Source: SealSkinCovers Calculating the percentage of viewers who clicked on your video after seeing the thumbnail and title of the video is referred to as CTR.

YouTube 52
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

To help businesses understand how the combination of SEO and digital paid media (often referred to as PPC since it is usually paid for on a “pay-per-click” basis) can help you and how to navigate some of the perils, here are a few tips to consider. This is referred to as your organic content strategy, or SEO.

SEO 239
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The Guide To Social Media Marketing Automation

Webbiquity SMM

Automation, in this case, merely refers to the execution of the campaign. Analytics – A lot of marketing is based on intelligent guesses. adding a popular but irrelevant keyword to a paid search campaign may increase clicks and conversions, but these will likely be of little value). Attempting this (e.g.,

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Defining paid, owned and earned media. Before we get into where social fits in your paid, owned and earned media strategies, let’s do some level setting. Use this section as a cheat sheet to reference while rethinking the role of social media in your integrated communication efforts. What is paid media? Paid search.

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YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference YouTube Tuesday: What The HELL Is Social Media? Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

YouTube 170