Webbiquity SMM

FEBRUARY 2, 2016

Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. 26% of respondents say email is the digital marketing channel with the greatest positive impact on revenue; SEO is second (17%), followed by paid search (15%), social media (5%), and online display advertising (5%). Payfirma ). MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Twist Image

JULY 1, 2015

If a brand needs to implement a brand new data and analytics platform, who initiates, makes the call and handles the implementation? It's harder to do this in a world where a paid search result can often generate more activation than a television spot. paid search. predictive analytics. paid search.

Marketing 40

Marketing Paid Search Analytics Advertising 40

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.

Mashup 130

Mashup Resources Products Press Release 130

Firebelly

OCTOBER 23, 2009

Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). It’s bigger than all of us.

WordPress 100

WordPress Content management systems Paid Search SMS 100

Firebelly

MAY 27, 2010

A BusinessWeek article  published in 2009 chronicles Eliason’s day at the company - reading and responding to the disgruntled customers on Twitter. Many companies are hiring people specifically to track these comments and respond appropriately.It   Comcast’s Frank Eliason started using Twitter to respond to customers in 2008.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

NOVEMBER 24, 2009

"This update also enables developers to set specific criteria in their titles to publish additional game information to your News Feed. You can then check out your updates, and those of your friends, on Facebook, Twitter, and other social media favorites through the PS3’s built-in web browser.”

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Convince & Convert

NOVEMBER 23, 2010

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Maybe Twitter’s new analytics feature will help?

Metrics 127

Metrics Postrank Klout Marketing 127

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Metrics 98

Metrics Content Marketing Newsletter 98

ProBlogger

AUGUST 29, 2012

Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. we might analyse that content, to try to work out what we’ve done right, or the keyphrases searched on, to see which ones we’re ranking well for. Open Google Analytics, and go to Traffic Sources.

Metrics 40

Metrics Blogger Collaboration RSS 40

Kikolani

SEPTEMBER 13, 2013

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. What Does it Take to Get a Link From the BBC?

Marketing 126

Marketing Paid Search Mashup Forums 126

Keyhole.co

MAY 18, 2023

Explore Your Detailed Facebook Analytics Instagram 21. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. Chalk out your social media strategy and arm yourself with social media analytics tools like Keyhole. 75% of high-income earners use Facebook.

Statistics 59

Statistics Social Media B2B YouTube 59

Janet Fouts

SEPTEMBER 5, 2012

Hubspot’s marketing tools help you create inbound marketing through blog posts and landing pages optimized for maximum effect and amazing analytics to give you real insight on who comes to your website. Social media publishing. For me the analytics in the old Hubspot were a real eye opener. Landing pages. Get a demo!

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Understanding your social share of voice puts all of your other social media analytics into context. To understand how your ads are performing, you need to measure your share of voice for paid search.

Social Media 144

Social Media How To HootSuite Metrics 144

Convince & Convert

MARCH 28, 2016

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. everyone with Android phones) falls under a privacy policy that restricts keyword information from appearing in Google Analytics. Returning Visitors.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Convince & Convert

AUGUST 11, 2015

A large percentage of the traffic on this blog, Convince & Convert, comes from a small minority of what’s published here. This is especially true for organic search, where a few Google-loved superstar blog posts generate much of the traffic. The Economic Benefits of Predictive Analytics. the traffic overall.

How To 60

How To Software B2B Cost 60

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. Similarly to other tools in this category, it supports A/B testing and offers analytics. Analytics Tools. This is a very efficient way to re-engage your visitors and ramp up your website’s conversions.

Conversation 98

Conversation Tools Template Templates 98

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This blog publishes detailed, data-driven driven posts on PPC management and strategy that will give you a whole new perspective. This blog is one of the best places to read thought leadership around search marketing.

Adwords 60

Adwords CPC Marketing Retail 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

10 Proven Tips for Getting More Engagement on Your Business Blog RIGHT NOW : There are lots of great tips on how to make a great blog, including not moderating comments, rewarding engagement, giving readers ways to connect with you, publishing posts around the time you get visitors, and more. About to Publish a Post? Publishing videos?

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. billion in 2014 on digital content publishing to acquire business leads, influence customer specifications, and educate and engage prospects. One-third of all organic search clicks on Google are on the first result. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Razor Social

DECEMBER 21, 2016

Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics. Blog Metrics: Six Recommendations for Measuring Your Success (Occam’s Razor): Web analytics wizard Avinash Kaushik shares ways to see how you’re successful in your blogging efforts. It’s not too late! Good choice.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. Most direct marketing advertisement methods (paid search, etc.) What does that mean?

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

DECEMBER 19, 2017

This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Search Marketing: Not so much trends as shifts in budget emphasis, two experts predicted larger investments in SEO next year and two others expect a pick up in paid search spending.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

AUGUST 19, 2016

There are good content publishing tools and things like that, but understanding your content plan, as you alluded to before. The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.” It’s really the content plan.

Engagement 60

Engagement Questions Organization Process 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy. SEO: Information. Link Building.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Time for a New Definition of SEO by Search Engine Watch.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. Aaron Wall presents an infographic titled “How Google Killed the Long Tail,” which delves into topics like spell correction (sometimes a friend, sometimes not), Google Instant (ugh), query freshness and “not provided” keywords in Google Analytics (boo, hiss).

Statistics 190

Statistics Research Social Media B2B 190

Oktopost

DECEMBER 5, 2019

From there, there are all sorts of tactical questions to consider: what channels you should promote your content through, what media formats your audience will feel the most comfortable with, how often to publish, and so on. It costs 41% less than paid search ads, and gets you three times as many leads for each dollar spent.

Platform 104

Platform Content B2B Education 104

Sprout Social

NOVEMBER 8, 2016

When Facebook adopted its latest algorithm, the chances of your published content being seen by all of your followers dropped significantly. Sprout’s Facebook demographic reports can help paid search, advertising and social media marketing teams hone in on their core audience. Always Publish the Highest Quality Content.

Facebook 108

Facebook Feed Feedly Social Media 108

Writtent Blog

AUGUST 3, 2016

Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. To identify this subset of content, go to Google Search Console and open the Search Analytics report. Pick out some phrases and search for them.

SEO 0

SEO Google Sites Engineering 0

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Paid search leads average a 7% rate, while outbound marketing leads (e.g., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Paid search leads average a 7% rate, while outbound marketing leads (e.g., the five most popular topics on Pinterest are Venture Capital, Blogging Resources, Crafts, Web Analytics and SEO/Marketing.

Statistics 198

Statistics Social Media B2B Marketing 198

Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. One tool you should know how to use is Google Analytics. SEO is about organic search results and SEM is about paid search. Having data without insights is totally useless.

Skills 40

Skills LinkedIn Health Care Statistics 40