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How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Pinterest Analytics 101: Tips and Tools to Help You Track Your Success

Hootsuite

Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. How to check your Pinterest Analytics.

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Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). Google Analytics.

4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. “Direct Traffic&# is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. We lacked a uniform way to compare activity on different social media sites.

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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. To find out what that content is, use a social media analytics platform like Sprout Social.

11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. Is there a difference between social media monitoring and social media listening?

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All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Social media metrics are data and statistics that give you insights into your social media marketing performance. Official Social Media Metrics. Overview Tab. Analytics

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. URL clicks.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place. Social Mention 16.

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Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media. Zoho Social.

13 of the Best Social Media Management Tools

Hootsuite

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. The best social media management tools meet a variety of needs, from marketing to customer service to social selling. They allow different teams within an organization to use social media.

How to Measure Your Social Media Performance

Rebekah Radice

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. That’s where qualitative and quantitative social media data comes in. Go to each social channel and review how it’s performing. Look to your analytics and insights to find: 1.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. Introduction to working with social media influencers. What is a social media influencer? What can social media influencers deliver? You can check this in Google Analytics ?

4 Ways to Embed Facebook Posts and Page Features on Your Site

Sprout Social

Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever leaving your site. While plugins give you a wide range of features that can amp up engagement on your site, you can also manually embed posts in WordPress pages by pasting in a public post’s URL with specific shortcode.

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. Pinterest terminology overview: Pins, Boards, Repins, and Promoted Pins. How to use Pinterest for business: Overview. Pinterest functionality is a lot different than what you might see on other social networks such as Facebook, Twitter, or LinkedIn.

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Facebook Marketing in 2020: How to Use Facebook for Business

Hootsuite

Create your Facebook username (aka your vanity URL). Facebook marketing ideas for your vanity URL: Choose a search-friendly Page name. If possible, use a consistent username across social networks. It bears repeating here that Facebook is a social network.

Getting Started with Webmaster Tools: Fixing 404 Errors

ProBlogger

Google Webmaster Tools overview for APparenting.com. There’s good analytic data that appears to be somewhat of an overlap with what you can get from Google Analytics (or your favorite analytics package if that’s not your particular cup of tea) and sometimes it reveals things that perhaps you didn’t want to know, like “sexy girls” is the #1 search for people who get to my Attachment Parenting Blog. but all the other pages that link to this bad URL are on my own site.

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Fetching Friday – Resources Mashup and Two Corgis

Kikolani

YouSayToo: a blog network with revenue sharing – how to increase Adsense and Amazon affiliates income on this network. Search Engines / SEO / Analytics. Google ranking factors : an overview of resources – links to see ranking factors for Google organic, Adwords, news, blog, video, images, maps, places, and more. Social Media / Social Networking. 5 ways to get the support of social media influencers – what to do and not to do.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Analytics. See Social media marketing.

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Fetching Friday – Resources, iPad Contest & Third Tribe Benefits

Kikolani

50 informative and well designed infographics – social media, astronomy, Disney, and more. 10 tips to get your photos noticed on Flickr – hint: put your website URL in the photo description for traffic back to your site. Search Engines / SEO / Analytics. The fastest way to increase Google rankings – more of an overview than a how-to. Social Media. 5 big brand social media strategies – a simple look at ways brands do it!

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Fetching Friday – Resources, Easy Tweet Sharing Tool & Maru Meows

Kikolani

A review of the SEO, social sharing, and business benefits of this plugin. 3 ways to get more business at networking events – a guide for going to seminars, conferences, and other events. The social media Monopoly game – not quite an infographic, but close showing different social media outlets. Guess which network is jail? Search Engines / SEO / Analytics. Social Media / Social Networking.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. It works like bit.ly, but incorporates all URL shorteners into the data mix.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. 24 Do-Follow Social Bookmarking Sites that Actually Work (Caroline Middlebrook): Get some powerful links on some of these lesser-known social sites. Mainly, through networking.

How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

Buffer Social

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. The 6 best social media tools. Buffer Publish – social media dashboard & scheduling. SumAll – social media analytics reporting.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. This can only increase when 4SQ release the business analytics dashboard and (I assume) give more power to venue owners (e.g.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. 20 Best New Social Media Tools to Try in 2017. Business Analytics. Business Networking.

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28 Resources from My Internet Marketing Toolbox

Viper Chill

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. If you’re going to use any of the tools below, I recommend you use them not only to give you an overview of your projects, but as indicators as to what you can change to increase your conversions. It’s completely free and one of the most powerful analytics tools on the market.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

You are here: ViperChill » Social Media » Social Media Supremacy: 10 Experts Reveal Their Strategies Social Media Supremacy: 10 Experts Reveal Their Strategies Written by Glen, this post has 75 Comments Though I’ve written about working as the social media manager for brands like Nissan, Land Rover and Hewlett Packard, I’ve never talked about many of my achievements in this space. Leverage your friends from other networks on Digg if you can.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. With Facebook being the social destination of choice, these pages are businesses’ lifelines. Unless top-down social business strategy totally stinks, yes.

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24 Things I Do When Launching a New Blog

Viper Chill

You are here: ViperChill » Social Media » 24 Things I Do When Launching a New Blog 24 Things I Do When Launching a New Blog Written by Glen, this post has 108 Comments Launching a new blog is very daunting for some whilst very exciting for others. Tweak the Permalinks – Permalinks are simply the URL’s of your blog posts and pages. This means that my URL’s can be something like [link] which is both pretty and informative. Add analytics code.