TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined.

The importance of context in data ingestion strategy development: A quick overview

Socialmedia.biz

Getting data into the system correctly by means of extract, transform, and load processes is paramount for being able to perform analytics and make sound decisions. The stored data may be further processed and the analytics results can be delivered to a variety of tools. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. That’s why analytics are so important. Analytics help you to make better decisions and get better results.

7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Download analytics reports on your LinkedIn performance with insightful charts and graphs.

5 best Pinterest analytics tools

Unmetric

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. Pinterest analytics is a great source of valuable intel on your business’s performance. It allows you to: Get an overview of your brand’s activity and followers growth.

How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

The Beginner’s Guide to Facebook Analytics

Hootsuite

If your business is using Facebook, you need to be using Facebook analytics. It’s packed full of insights and data that can help you get the most from the social network that reaches 1.62 Why use Facebook analytics (a.k.a. How to use Facebook analytics.

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website. With the rapid growth in the use of social media by brands, there is a need to analyse the returns and benefits of going “social”.

Report 192

Pinterest Analytics 101: Tips and Tools to Help You Track Your Success

Hootsuite

Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. How to check your Pinterest Analytics.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). Google Analytics.

8 of the Best Social Media Analytics Tools of 2018

Sprout Social

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. But as social media marketing has grown, the number of tools available to analyze your efforts has skyrocketed. At one point, you could probably name all the major social media analytics tools out there. With all the options available, the question is what is the best social media analytics tool for your brand? Sprout Social.

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. Users of social analytics products find that those that incorporate all of their social needs in one platform are more cost efficient and save time.

Taking a Peek at Twitter Analytics

Social Media Marketing

PeekAnalytics is a social audience measurement tool that enables its users to gain a large and diverse assortment of actionable insights into both the audiences following specific Twitter accounts, as well as those audiences behind the tweeting of certain words, phrases, links, memes, hashtags, and the like. Here’s what they were able to discover from my @ScottMonty account: OVERVIEW Mr. Monty''s following skews decidedly male, at 59%. Average Network Size and Social Pull?

LinkedIn Analytics: The Complete Guide

Sprout Social

While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Analytics will also show you how your follower count stacks up against competitors in your industry.

4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. While Facebook and Twitter are common to any list, you need to think carefully about which social networks to include.

Instagram analytics: 7 metrics every marketer should track

Talkwalker SM

The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. With social listening , brands can find out how successful their strategies are at the click of a button. Here’s an overview of the 7 metrics that every marketer should track for their brand’s Instagram account. In recent years, brands have embraced Instagram with phenomenal success.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. The word even sounds scary.

8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

Thanks to the number of Facebook analytics tools out there, figuring out how to increase your own engagement and uncover new customers is easier than ever. Take a deep dive into your data with these Facebook analytics tools. Sprout Social. Facebook is full of surprises.

Blogging Tip: Increase Your Traffic By Solving Problems

SocMed Sean

Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. Over time, I have refocused a lot of my content away from “opinion pieces” where I was just opining about my perceptions of social media and, instead, focusing on solving problems in a step-by-step manner. Tip Number 3 – Use Your Own Google Analytics.

Tips 182

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. Reports, charts and graphs can be intimidating, even to the hardened vet—a title that very few people can claim when it comes to social media. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example. The word even sounds scary.

How to Use Google Analytics to Measure the ROI of Your Social Media Activity

Absolute PA

But as a small business owner, I find it hard to find the balance between being active on social networks and having social media edge out the actual business doing of my business. How do we decide how and where to spend our time on social networks? Google Analytics. Don’t have Google Analytics setup yet? Check out my Google Analytics tutorial for a simple 3-step walkthrough). Second: check out your Google Analytics traffic sources.

ROI 63

11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. We lacked a uniform way to compare activity on different social media sites.

Report 111

Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. To find out what that content is, use a social media analytics platform like Sprout Social.

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word. This above list gives us a good first overview of the kind of accounts Starbucks may want to look at. What do you trust more?

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. Is it a corporate overview? Is it a competitive overview or comparison? . Then you need to take out that awesome business, marketing and integrated social media plan you hopefully have and determine how your content is going to help you meet the goals and objectives in the plan.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Download our Content Inventory Worksheet Here–> FREE Content Asset Audit and Inventory Worksheet + Social Media Content Calendar Template. Is it a corporate overview? Is it a competitive overview or comparison? . Then you need to take out that awesome business, marketing and integrated social media plan you hopefully have and determine how your content is going to help you meet the goals and objectives in the plan.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. over the summer (Source: Talkwalker’s Instagram analytics ).

The Ultimate Guide to Pinterest Marketing 

Later

How to Use Analytics to Tailor Your Pinterest Marketing Strategy. But what sets Pinterest apart from other social networks? Pinterest isn’t just a social network — it’s a visual search engine! Most businesses still think of Pinterest as just a social channel, and they’re seeing subpar results because of it. . Pinterest’s demographic is unlike any other social platform. How to Use Analytics to Tailor Your Pinterest Marketing Strategy .

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Social media metrics are data and statistics that give you insights into your social media marketing performance. Official Social Media Metrics. Overview Tab. Analytics

11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. Is there a difference between social media monitoring and social media listening?

Tools 87

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. LinkedIn now has more than 100 million 150 million members including executives from every one of the Fortune 500 companies; 80% of them influence their companies’ purchasing decisions , and those professionals have a significantly higher level of trust in the business-related information they see on LinkedIn than on other popular social networks.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

Twitter Client For Your Browser – TicknTalk

Mindjumpers

It has three features: 1) Overview of top links of what has been retweeted on Twitter (allows you to stay on top of trending links – and not necessarily only topics). 2) Overview of your profile, your followers, the people you follow and your timeline. Twitter: Real-Time Analytics And How It Can Help Your Business. Tags: Social Media Social Network Twitter retweet TicknTalk Twitter client

How to Create Facebook Reports with Sprout Social

Sprout Social

Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Competitors Overview.

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. A common misconception is that you need a data scientist, analyst or analytics professional. Analytics

Data 80

How to Create a Social Media Report (Includes a Free Template)

Hootsuite

A social media report is the best way to track and analyze that data so you can learn from your efforts and prove your social media ROI. . A social media report can help. what data you should include in your social media report. What is a social media report?