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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid).

Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter?

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Overview of Twitter Ads [Prices, Screenshots, Terms]

Idaconcpts

Here is an overview of Twitter Ads for small business owners. Overview of Twitter Ads. You are responsible for: (a) your Promoted Products, which will include content, information, and URLs, (b) interests, keywords, and other features made available to you from time to time to target Promoted Products (“Targets”), and (c) websites, landing pages, and advertised services and products to which your Promoted Products link or direct users (“Services”).

The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview.

Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Clearly, your buyers are now all over social media.

How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. “Direct Traffic&# is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. Google Analytics can help you boost your social media engagements, increase your conversion rates, and ultimately achieve business goals.

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

This Social Media Monitoring Tools List has been updated as of November 2020. Social media monitoring is the act of paying attention to what is being said on social media. And this is where social media monitoring tools come into place.

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Are you sure your website analytics is set up correctly?

Razor Social

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website.

How to Measure Your Social Media Performance

Rebekah Radice

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. That’s where qualitative and quantitative social media data comes in. Go to each social channel and review how it’s performing.

11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. Is there a difference between social media monitoring and social media listening?

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Google Analytics.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. ISP domains), as well as URLs that you don’t want to influence your analytics.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. Introduction to working with social media influencers. What is a social media influencer? What can social media influencers deliver? Overview ?

Pinterest Analytics 101: Tips and Tools to Help You Track Your Success

Hootsuite

Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. How to check your Pinterest Analytics.

Instagram Stories Analytics: How to Measure the Metrics that Matter

Hootsuite

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. How to view your Instagram Stories analytics.

How to Set Up Google Analytics: A Step-by-Step Guide

Hootsuite

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. However, setting up Google Analytics can be hard (to put it mildly). Why you need Google Analytics. Real-Time overview.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. My social media management dashboard ( Buffer ). Twitter’s analytics dashboard.

Social Media News #Australia March 15th 2021 – Facebook drops Page Likes for political figures

Laurel Papworth

Social Media News Resources: Example of political ( public figure) page Facebook’s public Announcement no mention of inability to Like a Page as Your Page, Pages Newsfeed gone, can’t be added to Pages Watchlist, or Top Posts, or analytics etc. [By

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. It works like bit.ly, but incorporates all URL shorteners into the data mix.

Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. To find out what that content is, use a social media analytics platform like Sprout Social.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Social media metrics are data and statistics that give you insights into your social media marketing performance. Official Social Media Metrics.

13 of the Best Social Media Management Tools

Hootsuite

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. The best social media management tools meet a variety of needs, from marketing to customer service to social selling. Social media scheduling tools.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Social Traffic.

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. But when we gather social media data, it’s hard to argue against the numbers. What Is Social Media Data? URL clicks. Twitter Analytics.

How Our Social Media Management Tool Continued Evolving in 2020 [Infographic]

agora pulse

Get a quick overview of Agorapulse features released last year. Social media platforms change constantly. Shouldn’t your social media management tool evolve and improve, too? Agorapulse’s Shared Calendars have unique URLs that you can share with select clients.

How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

Buffer Social

When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media , especially on mobile. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds 2 Facebook , 2017. In this guide, you’ll learn step-by-step how to create short social media videos — anything from a few seconds to a few minutes. How to create engaging social media videos.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Audience Insights is Facebook’s version of social listening. The data is broken down into three tabs: overview, audience analysis and post trends. Top URLs- URLs that are used most frequently with your topic. With this additional information at our disposal, there are some exciting opportunities for social media marketers. The post Sneak Peek into Facebook Audience Insights Beta appeared first on Ignite Social Media - The original social media agency.

How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks

Kikolani

As many of you know, I love writing about Google Analytics. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar. Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics. Conversions & Goals Overview.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Social Traffic.

5 Goals Every Blogger Should Set Up in Google Analytics

ProBlogger

It’s also important to have a social media presence and to write engaging articles. The simplest way to do this is by using Google Analytics. Google Analytics helps you not only see stats about your visitors, but also lets you create and measure your website goals and objectives. But, you likely already have a Google Analytics account, so let’s just dive in to creating the first goals for your website. How to measure your Google Analytics goals.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search R.I.P. 3 Ways Facebook is Killing Your Website August 3rd, 2010 |Written By: Jay Baer | View Comments Tweet The game used to be relatively simple.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Social Traffic.

Are You Listening? The 20 Best Social Media Monitoring Tools

Buffer Social

How do you know if your customers (and potential customers) are talking about you on social media? If they tagged your social media profile in their posts, you could check your notifications. If they didn’t, maybe you could search on each social media platform every time you want to find out. Here’s a better way: Use social media monitoring tools. There’s a great deal of wonderful social media tools out there.

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How to Track Traffic From Instagram

Later

That’s why it’s so crucial to monitor the clicks and visits that URL generates over time! That’s why if you’re looking to track traffic on Instagram and understand how your followers are clicking through to your website, you’ll want to look outside of Instagram’s in-app analytics. If you’re not familiar with Google Analytics , it can sound intimidating at first. To put it in easier terms, a UTM is the piece of unique code you’ll add on to the end of your URL.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

I’m not on social media to kill time; I’m there to build a business and find my customers. And the ability to make data-based decisions and assign ROI to social actions is what enables me to do that. I recently waved Goodbye PostRank, Hello Google Social Reports at SmallBizTrends, breaking out five new reports designed to help you keep track of valuable social media insights. We lacked a uniform way to compare activity on different social media sites.

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How to Get More Views on YouTube: Tips and Tricks for Social Media Managers

agora pulse

OK, overview over! They count on the search and pull through to social when the video is shared. The great thing about doing this is it allows social media managers to cover a broader range of topics, attract more fans , and keep content fresh and engaging.

How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started.

How to Spy on Your Facebook Competition

agora pulse

A great way to measure your social media progress, and get a snap shot of your current social media status, is to complete a Facebook competitive analysis for your Facebook Page. Click on ‘Insights’ Stay in ‘overview’ but scroll down. Facebook analytics Facebook page management tips Facebook Competitors Analysis Facebook Pages to Watch feature