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Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Hashtag analytics 101: Using the best hashtags for your social strategy. Advanced social media analytics.

Analytics 121
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The Importance of Search Engine Optimization

Jason Yormark

I’m a very analytical person. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. About 80% of all searches come from the organic search engines and not the paid search listings.

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How To Conduct An In-Depth YouTube Audit

Keyhole.co

To find your channel’s click-through rate, you should first open YouTube Studio and click Analytics, which you can find in the navigation bar, towards the left side. In Creator Studio , click Overview under the Analytics tab. At SevenAtoms, Andy plays a strategic role in managing paid search campaigns.

YouTube 52
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Learn More About Internet Marketing – Free Course

Kikolani

Week 1 asks you six questions to help guide you into determining your online marketing goals and expectations, then gives you an overview of the various elements of a successful strategy. Then you will learn about analyzing your competitors, with some free and paid tools. If that’s not enough, there are also some great bonuses.

Course 139
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. These metrics can be found in Google Analytics.

Campaign 111
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. In the “Competitors” overview tab, the visibility metric will show you your organic search share of voice. Consumer conversations across different social platforms add up to your social media share of voice.

SEO 144
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Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. we might analyse that content, to try to work out what we’ve done right, or the keyphrases searched on, to see which ones we’re ranking well for. Open Google Analytics, and go to Traffic Sources.

Metrics 40