Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. Email marketing and in-app notifications alerted Spotify users that “Your year in music is here.” The other 71% are missing out.
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