article thumbnail

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Together, marketers that specialize in email, paid search, digital advertising and social media can share expertise and data from past campaigns to decide which investments will be most effective. Email marketing and in-app notifications alerted Spotify users that “Your year in music is here.” The other 71% are missing out.

Campaign 139
article thumbnail

Tweetie 2: The Best iPhone Twitter App

Firebelly

*Twitter stream* Key Features Listed: Persistence   New message indicators Scroll up to reload More third-party service support Live-filtering search New tweet options “Nearby” button Draft manager   New tweet stream options   Notifications   Create iPhone contacts from Twitter profiles   Saved searches   Landscape (..)

iPhone 100
article thumbnail

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. A nice feature is Instant Notifications which help you reply quickly to your leads. Similarly to other tools in this category, it supports A/B testing and offers analytics. Analytics Tools.