Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. Maybe Twitter’s new analytics feature will help?

Metrics 127

Metrics Postrank Klout Marketing 127

Firebelly

MARCH 5, 2010

The Current State of Social Search By Lisa Barone Social search can drive a lot of traffic for client who may not be ranking organically, but who will show up in social search. You have to focus on Universal Search, Real-Time Search, Social Media and the Mobile Web. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Kikolani

JANUARY 3, 2013

Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. A logo behind a brand or people you know?

Tools 151

Tools Digg Nielsen Klout 151

Firebelly

FEBRUARY 19, 2010

1 spot to Google in February 2008, and now sits in third place, according to Web analytics research by Compete. New numbers released by Nielsen today confirm what we’ve known for a while: Facebook is the web’s number-one time sink 4. Facebook Outpaces Yahoo to Become No. Yahoo lost the No. Think about that for a moment.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Webbiquity SMM

FEBRUARY 7, 2012

Social Media Surpasses Search, Facebook Leads by MediaPost Online Media Daily. Frequent best-of honoree Laurie Sullivan looks into a Nielsen report showing that in terms of time spent on the site, Facebook (yeah, I know, a shock) is the leader followed by Blogger, Tumblr, Twitter and LinkedIn.

Statistics 190

Statistics Research Social Media B2B 190