Drafting My Next Job Description

Ari Herzog

The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. Excellent personal, political, analytical, and organizational skills. Fluent in internet technologies and tools and with highly developed skills in oral and written communications, I have a proven ability to explain complex concepts clearly and concisely.

NGO 151

Why Is Social Media Measurement So Hard?

Convince & Convert

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. Unfortunately, every social media platform provides a different set of analytics.