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Drafting My Next Job Description

Ari Herzog

The employer will probably be a think tank or NGO involved in technology policy campaigns, but it could be private enterprise. Excellent personal, political, analytical, and organizational skills. I am seeking a full-time position in public policy. Got a tip or idea? Call me at 978.558.0008 or email me via this online form.

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Why Is Social Media Measurement So Hard?

Convince & Convert

Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness. Unfortunately, every social media platform provides a different set of analytics. No (although social IS getting harder).

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

It also offers hashtag analytics and generates suggestions for your social media campaigns. Airbnb also runs an NGO addressing global housing problems and frequently posts about its initiatives on Instagram, Facebook, and YouTube. Want to market user-generated content but don’t know how to find them?

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20 Types of Digital Marketing that Works

Social Media Marketing

Analytics helps advertisers to monitor consumer activity in high detail, like how many times they click on a link, dwell time, CTR (Click-through rate), open rate for emails, and more. Many employers are requiring experience in Google Analytics, Google Ads, Facebook Ads, CRM tools, and more.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

Your social media analytics have a lot of insights for you. Analytics and results (Generally at this level of complexity you probably rely on your analytics reports to contain and explain this information.). And a long-term vision means you’re pushing a consistent brand voice and content that supports your marketing goals.

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