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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154
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Top Five: Social networks invest in quality news

Sherrilynne Starkie

4 Twitter is developing new analytics dashboards. Get our weekly Top Five delivered directly to your inbox with my free weekly newsletter. The post Top Five: Social networks invest in quality news appeared first on Sherrilynne Starkie. SEO remains an important part of digital marketing communications practices.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

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The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers. View Conversions by Social Network.

Analytics 147
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The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

First, brands reported struggling more than agencies in developing a social strategy: 29 percent of brands versus 15.7 Tying Social to Business Goals. Marketers are spending record amounts of money on social advertising. By the end of 2017, social network ad spending could reach $35.98 percent of agencies.

Marketing 158
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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How to Use Google Analytics to Measure the ROI of Your Social Media Activity

Absolute PA

But as a small business owner, I find it hard to find the balance between being active on social networks and having social media edge out the actual business doing of my business. How do we decide how and where to spend our time on social networks? Google Analytics. Don’t have Google Analytics setup yet?