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Social Media Monitoring Bookmarks and RSS

Laurel Papworth

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. The Guardian Social Media section [link] OR [link]. pz=1&ned=us&hl=en&q=social+media or News.google.com.

RSS 90
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Social Media ROI

Proactive Report

“Many companies have yet to capitalize on social media’s ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit.&#. So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media.

ROI 87
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Trending Sources

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206
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PR Measurement – What to Measure

Proactive Report

Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Then you can track results using Google Analytics. How we write content today is very different because of the recent changes in search and social. What is the Google Analytics PR Dashboard?

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Listening Tools

Proactive Report

We know by now that we have to listen before we jump into social media. You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. Another tool you can use to make a great dashboard is NetVibes.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social media is actually even bigger than that, though.

Tools 170
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Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Netvibes – they’ve been around for as long as I can remember, so it should give you some hope they’ll be sticking around. Though they’re more focused on expensive social analytics, they’ve recently relaunched free accounts do allow feed tracking. Step Three: Clean Up Your Social Act.

RSS 78