12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. Here’s everything you need to know about how to use URL shorteners, and why they should be an essential part of your social media tool kit. What is a URL shortener?

URL 113

The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Edit the Facebook Ad Destination URL by Placement

Jon Loomer

There are reasons you may want to edit your Facebook ad destination URL by placement. Let’s walk through those steps so that you can run different URLs by placement, too. Create a URL with UTM Parameters. This additional code doesn’t change the destination of the URL, but it tags a URL so that you can learn more about the behavior of people who clicked that specific link. An easy way to do this is to use the Google URL builder.

URL 76

How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. To get those juicy insights that can help you get better results from your marketing activities, you need to go through a set of Google Analytics admin settings and customize the reporting so you have a well-tuned stream of data and performance metrics coming in. ISP domains), as well as URLs that you don’t want to influence your analytics.

How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Google Analytics.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools.

How to Set Up Google Analytics: A Step-by-Step Guide

Hootsuite

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. However, setting up Google Analytics can be hard (to put it mildly). Why you need Google Analytics.

How To Add Website to Google Analytics?

BeingOptimist

Today in this article my aim is to provide you the knowledge about Google Analytics and would let you know step by step how to add website to Google Analytics. Before adding a website to Google analytics it would be a good idea if you know what Google Analytics is? What Is Google Analytics? Google Analytics is a free web analytics tool of Google which helps to measure website traffic. Step By Step: Sign into Google Analytics. Facebook 0.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. Before I get into actual stats, I have to preface this with the fact that there are a lot of numbers that Google Analytics misses. Triberr Visits vs. Google Analytics.

Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics

The Realtime Report

Facebook tests mobile-ad network – Facebook is now testing out a new mobile ad network that will connect advertisers with publishers of other mobile apps, extending Facebook’s reach (The Wall Street Journal). Watch out Tumblr, Pinterest now supports GIFs – last week Pinterest rolled out support for GIFs to all users on the web; mobile support expected “soon” (TechCrunch).

Using Google AdSense Hurts Mobile User Experience, Violates Google’s Own Guidelines

Bill Hartzer

Adding Google AdSense to your website hurts the mobile user experience on your website and violates Google’s own suggested guidelines. If you look at the screen capture above, Google’s own Pagespeed Insights is giving my site a 99 percent out of a possible 100 score on the mobile user experience. So, the average mobile user will not be able to easily click on the link they want to click on. url=https%3A%2F%2Fwww.billhartzer.com%2F&tab=mobile.

5 Helpful Social Media Must Reads

Firebelly

Twitter Launching Official Tweet Buttons This Week By Ben Parr Twitter is launching an official Tweet Button for sharing articles on websites and counting how many times a URL has been shared. Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1.

URL 156

Using Google Analytics to Unlock the Secrets of your Blog’s Audience

ProBlogger

Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. However, to really get the most out of your reports it’s important to understand what you’re looking at – so let’s jump in and walk though the most powerful reports and find out what things mean inside Google Analytics.

Google Introducing ‘Mobile Friendly’ Tags in Search Results and Signal It Will Start Impacting Search Rankings

ProBlogger

Over the last couple of years any blogger who has paid attention to their analytics will know that how people are reading blogs is changing. No longer are people simply arriving on your blog on their desktop computer or laptop but on tablets, mobile phones and more. The growth in mobile/tablet traffic has been remarkable. Another month or two and we’ll be hitting a 50/50 split of those on desktops and those on mobile devices.

URL 37

Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle

Firebelly

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

URL 102

13 of the Best Free Social Media Management Tools

Later

Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. 6 Free Social Media Management Tools: Google’s Campaign URL Builder. Google Analytics & Google’s Campaign URL Builder are both free to use! #7

How to analyze results from Google PageSpeed Insights

Razor Social

Google also added website speed as a ranking factor to desktop in 2010 and for mobile in 2018. It’s a free tool provided by Google that allows you to enter a web page URL and quickly run a test to check the various metrics related to performance. Analytics and Optimization

What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

mobile users in the U.S. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. analytics Click To Tweet. For The Atlantic , Madrigal wanted to know a ballpark estimate on dark social shares, and together with their web analytics firm came up with a relatively straightforward way to show how much traffic was falsely attributed to “direct.”

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business. Mobile’s going to take over.”

A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy. Note: Google Analytics also has ‘Real Time’ and ‘Conversions’ sections. Mobile vs Desktop. 9 Questions I Ask Myself About Content Reports in Google Analytics.

How to Prove Your Social Media Impact

Convince & Convert

Web analytics services such as Google Analytics will tell you how many people visit your site by clicking links from social media. You can do this with many event-tracking services, but Google Analytics is also great at this. For example, referral analysis is limited because many websites and mobile applications do not provide a referrer when they send traffic. There is no SEO penalty for adding these URL fragments, and they do not look like tracking code to your fans.

The Value of Facebook Pixel Events

Jon Loomer

Visitors based on URL visited. Facebook Analytics. Facebook Analytics is a pretty awesome marketing tool. The number of valuable reports that you can generate with Facebook Analytics is too many to cover in this blog post. Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising Facebook Analytics Facebook Attribution Facebook Pixel Facebook Pixel Events Facebook Pixel Parameters Facebook Website Custom Audiences

How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales.

ROI 60

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales.

20 Must-have digital marketing tools you help you grow

Sprout Social

Oh, and don’t forget about Sprout’s full suite of social analytics. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.

Tools 113

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. 3) Agency Analytics.

Tools 176

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g.

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Following on from previous articles looking at hashtag tracking and Instagram analytics , our latest list is a kind of greatest hits if you will, looking at 6 free social media monitoring tools for a variety of uses, with tips and recommendations from some experts in the industry. It provides us with real-time tracks of social activities based on keywords, hashtags, or URL. Iconosquare: Get the Instagram Analytics you need.

Tools 128

All of the Social Media Metrics That Matter

Sprout Social

Figures are for the first 28 days after a post was created and include people viewing your post on desktop and mobile. Included are the number of Likes you receive on your Facebook Page itself, from related Page suggestions on other Pages, posts that other people make on your Page and Likes from mobile users. For those who would prefer a cleaner summary of their Facebook Insights, Sprout Social provides one simple report for Facebook analytics. Twitter Analytics.

3 Website Metrics to Watch Daily

Cody Ward

Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. Even better, link back to specific pages and deeper URLs.

How Can Twitter Analytics Tell You If Your Tweets Stink?

agora pulse

Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. If you’ve never ventured to the analytics dashboard of your Twitter account, you will first need to know how you can access your Twitter analytics. Click on ‘analytics’ to get to the dashboard. Alternatively, you can use this URL to access your analytics directly at analytics.twitter.com.

9 New Social Media Statistics and What They Really Mean

Convince & Convert

43% of marketers have a mobile-optimized blog This is an increase from 28% last year, but is still remarkably low. Given that as much as half of website traffic to blogs can come from mobile users, to not have a mobile-optimized blog at this point is incredibly short-sighted. If the blog is on WordPress, adding a decent mobile optimization plug-in is a minor thing. My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report.

How Grandma Reads Your Facebook Updates & 4 Other Social Media Stories

Firebelly

How easy is it make your blog or website mobile friendly? Wordpress Plugins to Make Your Blog Mobile Friendly By Rohit Due to the advances in mobile technology, now a days almost all the mobile phones are equipped with Internet surfing capabilities. And mobile internet is an important channel to reach blogs, especially for popular ones. Instead of making mobile web sites, it is easy to change web interface into mobile.

How to Analyze Twitter Data

Sprout Social

Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. In this article, we’ll talk about the two ways we recommend pulling and measuring your Twitter data: Using Twitter Analytics. Twitter’s built-in analytics tool gives you access to additional data beyond shares, likes and Retweets. Over the past few years, Twitter continues to improve its analytic features for advertisers, marketers and the general public.

Data 67

Measuring Results Across the Customer Journey

The Proactive Report

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Analytics comes into play once the content is out there. Is the traffic to your site from your brand-URL increasing? Google Analytics is an excellent tool for tracking conversions.

3 Key Features to Blog from a Smart Phone

Idaconcpts

Since the beginning of idaconcpts.com, I was really excited about sharing my insights on marketing and web analytics with the blogosphere. Mobile Hotspot Capability. The ability of creating a mobile hotspot supporting up to 5 Wi-Fi enabled devices to share 3G and 4G would make my on-the-go blogging experience much enjoyable. When they give me a URL that I cannot access, it makes me really upset.

How to Make a Link Tree for Instagram in 5 Easy Steps

Hootsuite

Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate. You will then be able to add a title, a URL and a thumbnail to your link: You can upload your own image or choose one from Linktree’s icon library: And that’s it!

URL 79

The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Save time, as all your social media analytics are available to you in one platform. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like.

Tools 83

17 Common Website Mistakes and How to Resolve Them

Razor Social

Analytics and/or Google Search Console not setup. Without the analytics set up you can get a good idea of your performance by counting the cash you collect through your website. So, make sure to do the proper setup of your website analytics. Not optimized for mobile.