Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 141

Analytics YouTube Video Embedding 141

Adam Sherk

APRIL 17, 2014

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Moz Analytics.

Analytics 240

Analytics Publishing Social Media Tools 240

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Vanity metrics are numbers that make a brand look good on the surface.

Metrics 106

Metrics Social Media Content Analytics 106

Akamai Marketing

JULY 28, 2011

But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and.

Metrics 229

Metrics Twitter Postrank Analytics 229

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed.

Analytics 110

Analytics Instagram Tools Hashtag 110

Jon Loomer

MARCH 14, 2022

One thing to keep in mind is that you may not see results for all metrics when using breakdowns depending on the optimization due to iOS 14+ changes. Using URL Parameters. Another way to measure this is with URL parameters. Example: Use URL Parameters to Verify Facebook Ads Results. What Should You Do?

How To 199

How To Facebook URL Cost 199

Waxing UnLyrical

JULY 22, 2016

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? 4 steps to start refocusing PR measurement on metrics that matter. Stop fighting AVEs… for now.

Metrics 100

Metrics URL Campaign Influencer 100

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

DECEMBER 1, 2014

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created. That was a real eye-opener for me.

Analytics 164

Analytics Content How To Software 164

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

Analytics 52

Analytics Social Media ROI Metrics 52

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. ISP domains), as well as URLs that you don’t want to influence your analytics.

Analytics 110

Analytics Google URL Adwords 110

Jon Loomer

MARCH 27, 2022

” It allows me to monitor the impact of my ads on the metrics that I care about most, regardless of optimization. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. And there, of course, is the potential issue. Ranked and Unranked Events.

Eventful 202

Eventful Report Facebook Aggregator 202

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Jon Loomer

NOVEMBER 22, 2019

Here’s an example of the metrics that Facebook provides for a post I published that was never promoted as an ad. This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. The Disappearance of Organic Distribution Metrics.

Organization 211

Organization Conversation Facebook Metrics 211

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Facebook video metrics to watch.

Engagement 122

Engagement Report Video Metrics 122

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

Analytics 70

Analytics Google Adwords Marketing 70

Sprout Social

SEPTEMBER 6, 2023

LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link]. Monitor your LinkedIn analytics using the in-built analytics tool.

LinkedIn 112

LinkedIn How To Collaboration URL 112

Hootsuite

MAY 3, 2021

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.).

Sample Code 145

Sample Code Social Media HootSuite URL 145

Keyhole.co

DECEMBER 11, 2020

Try monitoring keywords, URLs, topics, social media handles and more. Union Metrics. Union Metrics is also one of the best Topsy alternatives you can use. But once you’re in, it shows you relevant metrics from your account(s), contributors, and followers in beautiful comprehensive visual representations.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Hootsuite

FEBRUARY 16, 2021

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Owly links are secure, and they also track the metrics you need to see how well your content is converting. (Ok, Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

MARCH 11, 2020

As noted in our guide to social media trends , marketers rely on a variety of engagement metrics to figure out which posts are their top-performers. Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Link Clicks.

Social Media 123

Social Media How To Metrics Analytics 123

Jon Loomer

FEBRUARY 7, 2024

Within the same View Details screen from the Event Overview tab, go to Event Breakdown and select URLs. This should technically list specific URLs where these events are happening. Paste the URL for the landing page (or whatever starting point you want to use) and click “Open Website.” Check Event Location.

Report 177

Report Sample Samples API 177

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

Analytics 110

Analytics Report Data Social Media 110

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Publishing 95

Publishing Tools Brands Facebook 95

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Hootsuite

MARCH 14, 2023

Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source. my social media analytics ) if YouTube links really experience lower engagement than native posts. How would YouTube URL posts do for an established brand account with a large following?

Social Networking 97

Social Networking YouTube HootSuite URL 97

Keyhole.co

DECEMBER 30, 2022

Try monitoring keywords, URLs, topics, social media handles and more. Once you’re in, it shows you relevant metrics from your account(s), contributors, and followers in beautiful comprehensive visual representations. All these metrics give you the much needed information you need to make smart marketing decisions.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Proactive Report

MAY 20, 2013

As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics. Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes.

Skills 89

Skills Analytics Press Release Metrics 89

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics? analytics Click To Tweet. It’s important not to confuse dark social with Facebook’s dark posts. Image via RhythmOne.

Brands 152

Brands Analytics Consultant Data 152

agora pulse

SEPTEMBER 23, 2020

Attach a metric to your social media goal, so that you can monitor progress. The company’s business goals can usually translate to a social media metric, such as: Raising awareness for a new product = Reach and social media mentions. Using Google’s unique URL builder , you can easily create URLs and track them via Google Analytics.

Social Media 144

Social Media ROI Social Media Management URL 144

Kikolani

SEPTEMBER 13, 2016

In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. The most relevant SEO metrics for backlinks. The majority of metrics used by experts nowadays are given by third party SEO tools. Backlink status.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. The most relevant SEO metrics for backlinks. The majority of metrics used by experts nowadays are given by third party SEO tools. Backlink status.

Metrics 60

Metrics Analysis SEO NoFollow 60

Sprout Social

SEPTEMBER 30, 2020

The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. When including links, add URL tracking codes to measure post-click actions like site visits or conversions, which you can then measure via Google Analytics. The lower the cost, the better.

Organization 101

Organization LinkedIn Strategy Social Media 101

Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. Last touch is often the default model and is great if you’re looking to analyze where your traffic is coming from, or if it’s the metric to measure campaign success. URL tracking in Sprout also allows for automation in rules.

Social Media 95

Social Media Marketing Newsletter URL 95