Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Convince & Convert

APRIL 8, 2015

The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. They can try different influencers, gather analytics, and become more sophisticated buyers. There has never been a better time to get started.

Influencer 60

Influencer Case Study Affiliate marketing Marketing 60

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. Well, how much are you paying for them in paid search? More Jay Today Videos From This Week: Social Media Strategy Jason Falls nick cicero social media KPIs Social Media Measurement social media metrics social media ROI'

Social Media 150

Social Media ROI Cost Insurance 150

Firebelly

NOVEMBER 13, 2009

Social Search. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment.

News 100

News Social Media Marketing Paid Search 100

Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Paid Search 184

Paid Search Engineering Flickr SMS 184

ProBlogger

AUGUST 29, 2012

The thing with traffic, though, is that it’s easy to focus just on our total traffic figure, rather than considering whether the traffic we’re attracting is right for our blog , or how it affects our other metrics. Search engine optimization metrics. Open Google Analytics, and go to Traffic Sources.

Metrics 40

Metrics Blogger Collaboration RSS 40

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

DECEMBER 14, 2009

 What metrics are appropriate for your campaign and what do they tell you? How What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What forms of social media will you use and why? How will you measure? What  How will you gather information? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

MARCH 19, 2010

Some days it can all seem like "madness," but a sound strategy with defined goals, objectives and success metrics will really help make sense of it all. Instead I leave you with an oldie but goodie cartoon from Hubspot. Image: HubSpot ] Have a great weekend everyone! Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 100

Social Media Hubspot Marketing Paid Search 100

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Techipedia: Tamar Weinberg

MARCH 20, 2012

Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. The data is only as good as what you are capturing, though.

Advertising 172

Advertising Questions CPA ROI 172

Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. Search Trends. 6-10: Additional Proven Metrics. Additional Proven Metrics. Conversions.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Marketing Charts ). The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

SEPTEMBER 1, 2021

Which metrics matter to you and which ones should you focus on? Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. It puts can put all of your other social media metrics into context so you can understand where your brand stands. What is share of voice?

SEO 144

SEO Social Media Metrics Sentiment 144

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s a great metric to focus on if you’re looking to increase brand awareness or sales. Understanding your social share of voice puts all of your other social media analytics into context.

Social Media 144

Social Media How To HootSuite Metrics 144

Buzzlogix

DECEMBER 11, 2017

That’s why digital marketers closely measure important marketing metrics in order to determine whether their marketing efforts are doing what they’re supposed to or not. These marketing metrics provide valuable insight into a marketing campaign’s progress and effectiveness. Social Media Metrics. SEO Metrics.

Metrics 40

Metrics Marketing ROI SEO 40

Keyhole.co

MAY 18, 2023

Explore Your Detailed Facebook Analytics Instagram 21. Monitor your TikTok profile metrics YouTube 101. Check your YouTube channel metrics Others 121. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. 75% of high-income earners use Facebook.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

MAY 3, 2016

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics). increasing social engagement, website traffic over time, etc.) 3) BuzzSumo.

Tools 100

Tools Sample Samples Price 100

The Realtime Report

DECEMBER 18, 2018

I will pay attention to the metrics that matter. While measurement is always a good thing, many marketers continue to pay too much attention to vanity metrics and too little attention to actionable metrics. They offer positive reporting, but no context for future marketing decisions — something actionable metrics can do.”.

Marketing 89

Marketing Metrics Privacy Mobile 89

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. Similarly to other tools in this category, it supports A/B testing and offers analytics. Analytics Tools. You need to be able to look at the basic metrics, such as bounce rate, exit rate, etc.

Conversation 98

Conversation Tools Template Templates 98

Convince & Convert

MAY 10, 2012

And at the end of the day, that is a crappy metric. It is perhaps the most overrated metric in the history of math, because just because somebody shows up at your site doesn’t mean they do anything on your site that is inherently of value. Usually we’re debating ROI because most people don’t have proper analytics.

Hubspot 114

Hubspot Mobile Analytics Google 114

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The answer is no, but it’s still a metric that is close to Larry Page’s heart. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. PPC Marketing & Paid Search. Communication is key!

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

DECEMBER 21, 2016

Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40

Tools BuzzStream Marketing Template 40

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Metrics matter. One-third of all organic search clicks on Google are on the first result. 43% of all online advertising dollars are spent on search ads. billion on paid search ads in 2013. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics. Blog Metrics: Six Recommendations for Measuring Your Success (Occam’s Razor): Web analytics wizard Avinash Kaushik shares ways to see how you’re successful in your blogging efforts. It’s not too late!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

AUGUST 19, 2016

The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.” ” It’s more complex than that and organizations need to first come to terms with, “What metrics are meaningful? What are we trying to accomplish?”

Engagement 60

Engagement Questions Organization Process 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. Content Development/Marketing. Web Development and Website Strategy. SEO: Strategy. SEO: Information. Link Building. Pay-Per-Click (PPC) Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

FEBRUARY 7, 2012

Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. 55% of Google searchers are male, while women (58% to 42%) are more likely to be searching on Bing. Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

FEBRUARY 23, 2012

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. We do monthly reporting, and I very much value the analytics side of thing. We have our specialty concept, like Rainforest Cafe and Bubba Gump, together.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

APRIL 29, 2014

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Time for a New Definition of SEO by Search Engine Watch.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” Search in A World Of Converged Media by MediaPost Search Insider.

SEO 192

SEO Paid Search Engineering Reputation 192

Sprout Social

NOVEMBER 8, 2016

Sprout’s Facebook demographic reports can help paid search, advertising and social media marketing teams hone in on their core audience. Always Understand Your Facebook Analytics. Facebook analytics are the meat and bones of your marketing strategy. Try asking some questions about who follows you.

Facebook 109

Facebook Feed Feedly Social Media 109

Writtent Blog

AUGUST 3, 2016

To identify this subset of content, go to Google Search Console and open the Search Analytics report. You can do this using the Search Console > Queries report in Google Analytics. Pick out some phrases and search for them. Optimize for CTR from Search Engines. See any surprises?

SEO 0

SEO Google Sites Engineering 0