nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Trending Sources

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Tools 106

Announcing a New Podcast for Content Marketers

Convince & Convert

That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Social media adoption on both the buyer and vendor side is happening with incredible speed; the tools that we’ve developed to track other web marketing activities haven’t kept pace.

Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition. Sysomos. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. Sysomos. PowerPoints That Turn Into YouTube Videos Create Instant Marketing Tool by MediaPost Search Blog.

Tools 94

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Social Analytics Intelligent.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Guest post by Jim Delaney.

Data 85

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. 10 Essential Social Media Tips for B2B Marketers by Mashable.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

You Become What You Measure

Social Media Strategery

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site.

Sysomos Adds Facebook Feature To Social Media Monitoring Solution

www.socialmediaexplorer.com

Image via CrunchBase Social media monitoring service Sysomos launches a new version of their Heartbeat product today which has a unique Facebook monitoring spin as its headline feature. Sysomos Heartbeat Video from Sysomos on Vimeo. Check out Sysomos’s website and blog.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Sysomos.

8 Stops on the Path to a Better Blog

Convince & Convert

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. Since we don’t have access to BAGC’s analytics, we looked at its usage on Feedly, a popular RSS reader.

Sure I love the conversation but…

Direct Marketing Observations

But adding strong measuremaent and analytics to social media engagement as it pertains to customer service and sales and lead generation, does just that. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront.

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions.

Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account.

100 Media Monitoring Tools for PR

www.pamil-visions.net

When it comes to media monitoring and analytics, it’s really hard to choose. Adobe SiteCatalyst provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. smmart – Spanish social media analytics tool.

Tools 49

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

Radian6 Due to its large coverage area, robust analytics and workflow management capabilities, Radian6 is ideal for large companies who need in-depth social media monitoring. One unique feature of Sysomos is its Facebook Fan Page reporting capabilities.

100+ Social Media Monitoring Tools

www.pamorama.net

Analyticly is a data mining, DIY analytics, and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists, and hedge fund managers. $ ASOMO ASOMO helps interpret and understand spontaneous opinion.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Any acquisitions or product announcements by IBM, Oracle, and SAP should be completely expected, but pay attention to the emerging distinctions between social media analytics and social media monitoring (see #2).

List of Social Media Management Systems (SMMS)

www.web-strategist.com

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. They have partners with Convio, Radian6, Crimson Hexagon, Sysomos, Trackkr, IBM, Porter Novelli, Sierra Club, HomeAway.

Picking a new social media monitoring service

jeffesposito.com

With unlimited users, the tool can easily be shared with multiple parties including customer service, product marketing and the communications team. cheers, Mark Mark Evans Director of Communications Sysomos Inc. My search did not incorporate everyone in the market.

Listening Tools

Proactive Report

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. There are many monitoring tools on the market now. Sysomos Read the review by Dave Fleet.

How is PR Changing?

blog.journalistics.com

If you want to explore this area further, take a look at some of the sales and marketing automation platforms out there. It is so true that the modern audience has a large voice in marketing, advertising, public relations, and virtually every area of communications.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

It quickly moved on the market thirst for social media monitoring and expanded their approach beyond ad agencies and PR firms, but they are probably best suited for medium to large sized brands and businesses. You can also segment the analytics by language.

Social Media Monitoring Tools: What’s Right For You?

www.pageonepr.com

In order to sift through all this noise smart marketers need to use monitoring tools to prioritize the most relevant information. I recently conducted a review of four monitoring tools for Page One PR: eCairn, Overtone, ViralHeat and Sysomos. Specifically Sysomos that you chose.

The Social Media Monitoring Industry Meets Social CRM Head on

oursocialtimes.com

Our Social Times Social Media Consultancy & Events | Inbound Marketing Consultancy Social Media Consultancy & Events | Inbound Marketing Consultancy Search Home About Archives Subscribe Contact // you’re reading. Also, thanks so much for the kind words about Sysomos!

Social Media Monitoring Tools: An Overview

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Monitoring Tools: An Overview by Pam Dyer on January 7, 2010 Share This terrific SlideShare presentation was created by Stefan Betzold, a partner at pier314 , a digital media consulting company in Hamburg, Germany. Among the features within Sysomos are automated sentiment, geo-demographics, and the ability to quickly provides translations in a wide variety of language.

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > No, You Can’t Automate Social Media! And it doesn’t help for marketing — at least not the social kind.

The Converged Media Road to Success

Proactive Report

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. Marketwire just acquired Sysomos to do just this.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. I was on a call the other day with someone from a social management software company and we were talking about how the market is starting to blend.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam : The question we ask is whether the specific data is useful to marketers. JB : How are companies incorporating influence metrics into their marketing? Marketing?