Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Metrics 60

Metrics Social Media Marketing URL 60

Saying It Social

FEBRUARY 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? Therefore you should spend the majority of your marketing time on organic SEO methods that will keep working long after you do; and the minority on tweaking your paid methods.

Organization 132

Organization Marketing StumbleUpon Digg 132

Bill Hartzer

JULY 22, 2010

S/he must possess excellent problem solving and analytical skills, be detail oriented, able to multitask in a fast paced and challenging work environment. Running various reports from the ad server and site analytics application. Analyze seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc.

Engineering 98

Engineering Advertising Marketing Insurance 98

Bill Hartzer

JULY 22, 2010

ICONSTAFF has an opening for a hardworking professional to manage and successfully implement search engine marketing campaigns for their client’s customer base. This person will lead a team to develop, implement, and analyze search engine marketing campaigns for these client’s that drives business results. Share it on StumbleUpon.

Engineering 106

Engineering Marketing Insurance Skills 106

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Location-based Marketing a Must for Local Businesses Its official – the Location Based Marketing train is full steam ahead and if you’re not on it you’re missing a huge opportunity. Now onto Facebook.

Foursquare 112

Foursquare Marketing StumbleUpon Digg 112

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

In other words, they have more to worry about than trying to keep up with the latest and greatest marketing tactics. As early as seven years ago, hiring a marketing department was fairly simple. Marketing in today’s world is a little bit like being on a roller coaster. and the interview was over. and the interview was over.

Marketing 162

Marketing Insurance Directory SEO 162

Bill Hartzer

JULY 22, 2010

. – BA/BS degree required; Marketing concentration a plus. – Exposure to web analytics tools. Share it on StumbleUpon. Related posts: Search Engine Marketing Job Opening: Account Directors ICONSTAFF has openings for Account Directors. Tags: Search Engine Marketing Jobs. Post this on Diigo. Tweet This!

Project 104

Project Engineering Marketing Technorati 104

Techipedia: Tamar Weinberg

JANUARY 15, 2008

Matt McGee over at Small Business SEM has compiled his own list of the “best posts of 2007″ in a site with a brilliantly and cleverly chosen title, the SEMMYS (Search Marketing Emmys). small business, analytics (he dedicates a whole section to this one!), Well, unfortunately, your reading list has just lengthened.

StumbleUpon 100

StumbleUpon Marketing MySpace Yahoo 100

Bill Hartzer

JULY 22, 2010

In support of their clients and account teams, the Account Director develops key client relationships, develop and deliver marketing strategies and program/campaign development, and provide supporting business analysis. Provide strategic and marketing guidance and leadership to client. Responsibilities. Qualifications/Skills.

Engineering 101

Engineering Marketing Skills Analysis 101

Saying It Social

FEBRUARY 4, 2010

s Guide to SEO [link] Methods of website linking [link] Linkbaiting for Fun & Profit [link] Web analytics – Wikipedia, the free encyclopedia [link] My list of tips for getting the most out of Twitter [link] ?Meme?

List 149

List Social Media Tips TweetBeep 149

Saying It Social

FEBRUARY 17, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials What AK Knows About Social Media Marketing I am by no means a self-proclaimed social media marketing expert, however I have learned a great deal by doing and analyzing, and would like to take this opportunity to share a little bit with you.

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). Share it on StumbleUpon.

Social Media 236

Social Media Paid Search comScore Posterous 236

Saying It Social

MAY 25, 2010

With a degree in Marketing AK prides herself in finding ways to utilize her knowledge in conjunction with the ever expanding mix and advantages of online tools to increase a brand’s exposure while establishing trust and cultivating meaningful business-consumer relationships. Space is limited and “seats&# are filling up fast.

Social Media 100

Social Media Real Estate Marketing Small Business 100

Idaconcpts

JULY 22, 2010

Example of using Google Analytics Track Event to get a deeper look at which buttons are generating the most impact. I recently created a site www.naoshiyamauchi.com to share my thoughts on online marketing analytics. Since I use the latest Google Analytics async tracking, the code looks like below for event tracking.

Analytics 128

Analytics URL Technorati Eventful 128

Buzz Marketing for Technology

APRIL 21, 2010

Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data. Share it on StumbleUpon. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Send this page to Print Friendly. Email this to a friend?

Data 198

Data Social Media Radian6 B2B 198

Saying It Social

MARCH 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. I’ve bookmarked you so I can come back and see what else your giving away!

SEO 128

SEO Tools StumbleUpon Engineering 128

Bill Hartzer

MAY 18, 2010

Not only do you have to make sure your local business is listed, you need the extra marketing provided by local marketing experts like myself to make sure that your local business is at the top of the search results. Online marketing expert and Internet pioneer, Brian Combs specializes in bringing measurability to marketing.

Engineering 113

Engineering Conference Marketing Hotels 113

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. Viral Analytics Integration. Share it on StumbleUpon. Any keyword search in ReSearch.ly

Platform 104

Platform Sentiment Press Release Technorati 104

Kikolani

OCTOBER 12, 2010

Benefits of Blogging This five part series covers the benefits of blogging, including having a worldwide audience, building a community, strengthening your interests, learning Internet marketing skills, and becoming an authority in your niche. Blog Marketing. Blogging Tips. Commenting. What is PostRank?

Postrank 130

Postrank Social Media StumbleUpon HootSuite 130

Bill Hartzer

APRIL 18, 2011

This person will work in hand in hand with the Development, Marketing and Content teams to achieve the desired goals centered around increasing qualified, converting traffic to dealnews. – Report on and analyze site & traffic trends (via Google and Yahoo Analytics). Reports to: VP of Marketing in NYC. Tweet This!

SEO 136

SEO Engineering Hitwise comScore 136

Saying It Social

AUGUST 26, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Auto-Post Your Blog Posts to Digg The new Digg lets you set it up so that your blog posts will auto post to Digg! How cool, right?! All you have to do is log in to Digg then go to your Settings and click on the menu item to “Import Feeds&#.

Digg 157

Digg StumbleUpon Feed Feedly 157

Webbiquity SMM

OCTOBER 18, 2010

Google Analytics ) to the lesser-known (e.g., Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Share it on StumbleUpon. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Post on Google Buzz.

Alltop 148

Alltop Tips Hubspot Directory 148

Kikolani

AUGUST 2, 2011

Measuring Social Media ROI & Goal Conversions with Google Analytics 5 covers the often discussed topic of how to actually measure your social media campaign’s return on investment (in monetary terms) and how your social media campaigns lead to conversions on your website.

ROI 126

ROI Social Media Google iPad 126

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market.

Social Media 168

Social Media Marketing Small Business Cost 168

Webbiquity SMM

OCTOBER 13, 2010

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Share it on StumbleUpon. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share this on Technorati.

SM2 202

SM2 Vocus Alterian Radian6 202

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!! Leave a comment Click here to cancel reply.

ROI 128

ROI Social Media StumbleUpon Digg 128

Saying It Social

JULY 30, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites!

Feed Reader 128

Feed Reader scribd How To Facebook 128

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. Want more leads?

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Saying It Social

MARCH 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. Click on the name of the icon you want to download. Happy networking!

Social Networking 186

Social Networking How To StumbleUpon Digg 186

Bill Hartzer

DECEMBER 23, 2010

First of all, you want to clearly define your search engine marketing efforts. You also want to set up your analytics program to track goals. For example, you can set up Google Analytics to measure traffic visiting your contact us page, order page, order confirmation page, or a thank you page after they submit an inquiry.

Engineering 110

Engineering Research Widget Tips 110

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Leave a comment Click here to cancel reply.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

Social Networking 136

Social Networking Sites How To StumbleUpon 136

Saying It Social

AUGUST 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Back by popular demand: The Basics of Social Media R.O.I. via The BrandBuilder Blog) Hope everyone who is currently running a social media marketing program or has someone doing it on their behalf watches this video!

ROI 128

ROI Social Media StumbleUpon Digg 128

Saying It Social

APRIL 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! Start telling people to text “like username&# to 32665!

SMS 192

SMS Facebook URL StumbleUpon 192