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7 statistics that prove the importance of social media marketing in business

Sprout Social

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Not convinced?

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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 131
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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Are highly targeted Facebook ads part of your marketing mix?

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns.

Trends 147
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Trendrr : A shareable and intuitive tool to measure the viral aspect of social media campaigns.

Analytics 350
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Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program.

Analytics 239