Analytics Marketing Social Media Visible Technologies 
Convince & Convert
MAY 20, 2012
The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.
Bill Hartzer
MAY 26, 2010
More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.
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Dave Fleet
JULY 5, 2010
In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Lithium Technologies. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool. Strong analytics. Acquired by. Jive Software.
Razor Social
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.
Convince & Convert
JANUARY 9, 2012
As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Differences in social listening software are vast. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges.
Net-Savvy Executive
MARCH 30, 2011
The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term).
Proactive Report
JUNE 24, 2010
We know by now that we have to listen before we jump into social media. You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. There are many monitoring tools on the market now. Visible Technologies.
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