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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. Update: Sysomos has confirmed the acquisition. Strong analytics.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. I like the tool and think it will help social media analysts because the it puts important information at their fingertips and makes reporting a whole lot easier.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Adding a social media consultant to your team will fix this.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. Email Collection.

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11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.