Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Sprout Social. Tools come and go.

Analytics 110

Analytics Instagram Tools Hashtag 110

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Janet Fouts

JANUARY 28, 2018

With so many different social media marketing tools to choose from, it can be difficult to find the right solution; one that helps you save time and helps you improve your results. Social media calendar. Social media analytics. Social inbox for monitoring your mentions and engaging.

Social Media 217

Social Media Tools Marketing Collaboration 217

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? If you’re looking for social media management tools, this list might help you use them!

Analytics 111

Analytics Social Media Tools Klout 111

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals save you time.

Social Media 144

Social Media ROI Social Media Management URL 144

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

MARCH 11, 2020

First things first: Know that Snapchat might not be the right social media platform for every business. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. And just like other social media platforms, users aren’t only connecting with friends.

Marketing 145

Marketing URL Features Platform 145

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Polish your posts with vanity URLs. Hootsuite hacks for reporting.

HootSuite 140

HootSuite Features URL Template 140

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story.

ROI 108

ROI CPC eBook URL 108

agora pulse

OCTOBER 19, 2017

Most marketers know what KPIs are. And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. For foggy brains, Google “Key Performance Indicators.”).

Social Media 133

Social Media CPI URL Social Media Management 133

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. A UTM is a basic code snippet added to the end of your URL. And does it matter?)

LinkedIn 104

LinkedIn Comments URL Engagement 104

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Later

MARCH 13, 2019

Knowing how to track traffic from Instagram is one of the best ways to find out if your marketing efforts are converting your followers into website visitors! That’s why it’s so crucial to monitor the clicks and visits that URL generates over time! If you’re not familiar with Google Analytics , it can sound intimidating at first.

Instagram 68

Instagram How To URL Analytics 68

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. But which social media monitoring tool is the best for your brand? Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Similar to Keyhole and Brandwatch, this tool also lets you see your share of voice on social.

Tools 52

Tools Social Media Sentiment Price 52

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at. Google Analytics shows you which networks send traffic but UTM tracking code can show you more.

Social Media 138

Social Media URL Analytics How To 138

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. But are you tracking figures that reflect progress toward your marketing goals? When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. What Are Vanity Metrics?

Metrics 106

Metrics Social Media Content Analytics 106

Sprout Social

MARCH 16, 2022

Dive deeper into video engagement performance with Sprout Social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Before we start, know your goals.

Engagement 122

Engagement Report Video Metrics 122

Hootsuite

NOVEMBER 10, 2021

Even if you’re a whiz at Instagram or Facebook marketing , it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Where does your target market overlap with TikTok users? Pick your URL wisely. Step 6: Dig into analytics. Learn more about TikTok analytics.

How To 143

How To Hashtag Trends Analytics 143

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 76

Influencer Tools Marketing Klout 76

Keyhole.co

JANUARY 18, 2024

For example, here’s what the landing page of the same company (FrameStores) looks like: This social media management tool becomes their digital gateway, directing Instagram traffic and followers to explore their website or visit their brick-and-mortar stores. After this, if everything looks tip-top, click “Done.”

Instagram 52

Instagram How To Insurance Findability 52

agora pulse

NOVEMBER 12, 2019

The following features make it an effective lead-capturing tool: It can be easily integrated with popular email marketing service, such as MailChimp, AWeber, and Campaign Monitor, which allow you to extract subscriber data with ease. Analyze user journey using Google Analytics and insert pop-ups. Create interactive quizzes.

Organization 89

Organization Social Media Discount Survey 89

Rebekah Radice

FEBRUARY 25, 2019

and social Media Manager at Social Media Examiner. Everyone on our panel is actively involved in the content, promotion, and conversion aspect of their business and have brought their top social sales strategies to us today. First, go into Google Analytics, and add what’s called a secondary dimension.

Social Media 127

Social Media How To URL eBook 127

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. So here are our best and most practical ways to see a big impact from your actions on social media: 1.

Social Media 168

Social Media Content Tips Marketing 168

agora pulse

FEBRUARY 5, 2019

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. And 54% of them are reporting lead generation from using social media as a marketing tool. Talk about targeted B2B marketing!

B2B 111

B2B Facebook Marketing How To 111

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 102

ROI Analytics Influencer Campaign 102

Socialmedia.biz

JULY 28, 2016

C ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. 2 Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. Post by Kate Simpson. Cost: free.

Tools 60

Tools Content Marketing HootSuite 60

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 40

Influencer Tools Marketing Klout 40

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Why you need a social media management tool. You simply cannot execute an effective social media strategy of any kind.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

AUGUST 31, 2020

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL 145

URL Google HootSuite Template 145

Sprout Social

JULY 31, 2018

Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. Distinguish what is normal for social media growth, like whether a gain of 50 followers in one day is significant to your bottom line or not.

Influencer 77

Influencer Instagram Hashtag How To 77

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL.

ROI 40

ROI URL Analysis Campaign 40

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Take a free trial now and unlock all the social insights you need!

Social Media 52

Social Media UGC Content Loyalty 52

Proactive Report

APRIL 12, 2018

To find the social media amplification of your release use a social media management dashboard like Sendible.com. You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. In Google Analytics you would.

News 40

News Press Release URL Analytics 40

agora pulse

JANUARY 25, 2017

Most social media plans fail because they lose or never had a clear direction in the first place. Source As marketers today, the importance of using analytics and data from your social and web properties to craft a informed social media plan should be priority number one. Lack of Creative Support.

Social Media 60

Social Media Social Media Management Compete URL 60