Is Open Source the new black?

The Way of the Web

Live cross-platform mobile gaming arrives → Is Open Source the new black? July 15th, 2010 · View Comments It seems as if Open Source is becoming fashionable, particularly when it comes to maps.

6 Alternatives to Google Analytics

Small Business Mavericks

I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics. These are all packages on the open market right now. Piwik – Piwik is a free open source analytics package that does everything Google Analytics does.

Piwik: The Google Analytics Alternative

Small Business Mavericks

For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. Tracking & Analytics analytics google analytics website analytics

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. Showcase reviews: Blogging Wizard, RazorSocial (Analytics).

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The 23 Best Free Google Chrome Extensions for Digital Marketers

Webbiquity SMM

To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts.

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Why Lean Principles Can Yield Remarkable Content Marketing Results

Writtent Blog

What do manufacturing best practices have in common with content marketing? While cutting back on your time spent creating content is likely to lead to a drop in quality, analyzing your marketing processes to eliminate waste and increase efficiency could have exactly the opposite effect.

Four SEO Tips for WordPress Websites


One of the great things about and open-source content management systems like WordPress is how easily you can develop plugins and extensions, which once easily installed provide certain functionality that the original software cannot perform.

The three skillsets of highly effective marketers

The Way of the Web

Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists.

Tools That Will Help Your Marketing Become More Efficient


Digital marketing is peculiar in its wide array of tasks that need completion in order for it to be effective. Likewise, each of these assignments requires a specific set of tools, making digital marketing a jack-of-all-trades in that regard. So, without further ado, here’s a list of some of these tools to get you covered for each aspect of digital marketing. Being up to date with the latest news and trends is essential for any successful marketing endeavor.

Facebook vs Twitter (A Comparison)

The Marketing Blog

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Although Twitter wins, the results are fairly close indicating the open nature of conversations that are taking place on Twitter platform. Pickfu’s Take You might be aware of , a site where you can do cheap and instant market research surveys.

How to create mobile-friendly content with Google’s AMP

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP fuels content marketing strategies.

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7 Ways to Repurpose Your Video Content

agora pulse

Social Media Examiner has recently turned their popular news videocast ‘ The Social Media Marketing Talk Show ‘ into an audio podcast. Converting a video to an audio file is straightforward using the open source podcast editing software Audacity.

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How to Create Winning Content & Measure Results

Writtent Blog

When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. Image source . Don’t gamble with your important content marketing strategies online.

Twitter, Hope, Aspiration, Ambition and Future


However the next step Twitter is taking is one I’m very excited about, as it gives marketers amazing opportunities. Similar Posts: Twitter: Real-Time Analytics And How It Can Help Your Business.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Supercharge Your Sales Funnel Velocity With Content

Convince & Convert

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. More than 60 percent of marketers use webinars to convert. Google Analytics gives you the ability to track your customers through each step of the sales journey.

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Six Links Worthy Of Your Attention #423

Twist Image

A valley built on Open Source, awash with accusations of infiltration. content marketing. digital marketing. digital marketing blog. marketing. marketing blog. open source.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

The Rise of the T-Shaped Agency Model

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients.

Social Media Monitoring: Bespoke, Tailored, or Off the Rack?

Net-Savvy Executive

Oracle Endeca Discovery handles data discovery and search analytics, WiseWindow and DataSift aggregate social data, and Lexalytics analyzes sentiment. Even using some of the open-source components that everyone uses as important building blocks, it's a lot of work.

Time for an Update

Net-Savvy Executive

The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). The map of the social media data market ( Mapping the Social Data Ecosystem , 2013) predates the changes from Twitter's entry , but I think it's still conceptually correct. Update the labels and explore the details, and you have a current view of the market.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multichannel marketing is about choice.

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Open Software – from watches to newspapers

The Way of the Web

And then open-source it to developers to come up with amazing ideas for what could be displayed there, rather than trying to think of them all. Open Software – from watches to newspapers ( [.]

Enterprise 2.0 Conversations

The Marketing Blog

Market Predictions Vary so Greatly? Reply uberVU - social comments December 25, 2009 at 9:49 am Social comments and analytics for this post… This post was mentioned on Twitter by indianterrain: [New Blog-post] Enterprise 2.0 Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm.

One potential USP for Diaspora

The Way of the Web

Advertisers and marketers are increasingly using social networks as a primary route for reaching consumers effectively. Tags: Vendor Relationship Management · open source · social networks blog comments powered by Disqus Blog Partners

How Product Hunt Grew to 140k Fans with Automation, Scheduling, and 8 Twitter Profiles

Buffer Social

When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. The team has even open-sourced this code for auto-adding and scheduling tweets via Buffer.

You've Heard the Rumors. Here are a Few Predictions That "Just Make Sense" For Facebook's F8

Stay N' Alive

Last year I was pretty close in my prediction (I had the code right - just not exactly what the code did - this was all the launch of Facebook's Social Plugins), having got some clues in their open source Javascript SDK that were launched in the code before they were released to developers.

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Live cross-platform mobile gaming arrives

The Way of the Web

Web Strategy Wikinomics Rankings ← Is Open Source the new black? or higher, but the interesting thing is the open multiplayer platform framework which supports the different platforms, and also the range of wireless connectivity, including 3G and Wifi.

The Future of Twitter

Proactive Report

Source Triggertrap eport.) Source: Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). Lee Odden Top Rank Marketing.

Google Wave fails to cause a splash

The Way of the Web

The central parts of the code, as well as the protocols that have driven many of Wave’s innovations, like drag-and-drop and character-by-character live typing, are already available as open source, so customers and partners can continue the innovation we began.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multichannel marketing is about choice.

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Six Links Worthy Of Your Attention #142

Twist Image

Tim has been a proponent of open source, and. A Revolutionary Marketing Strategy: Answer Customers' Questions - The New York Times. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Blog #3: Global Leaders: On the Innovation Edge


Blog #2 discussed the history of predictive analytics from the perspective of Artificial Intelligence, and traced leadership from both classical philosophers like: Aristotle, Euclid, in ancient times to covering more modern times, profiling British mathematician Alan Turing. These deeper graph trend signals over time will create a stock market like graph like grid pulsating all the interactive signals of a company’s customer heartbeat.

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Is Xbox Live better than golf for digital business networking?

The Way of the Web

Web Strategy Wikinomics Rankings ← Open Software – from watches to newspapers Is Open Source the new black? 5-10 fairly prominent digital marketers.

Blog #5: Why Cognitive Technologies will Transform our World as we know It


Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. It delivers advanced AI capabilities to sales, service, and marketing — and enables anyone to use clicks or code to build AI-powered apps that get smarter with every interaction. The addition of analytics and machine learning has become a key strategy to Salesforce as it bids to build on its cloud offerings.

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Toward a New Knowledge Society

Buzz Marketing for Technology

Like open source â?? Valuations (markets, Blogshares) New types of knowledge yet to be discovered Slide 38: Knowledge is like recognition Learning is like perception the acquisition of new patterns of connectivity through experience Hume Slide 39: Pattern Recognitionâ?¦ Openness Mill â?¢ (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts.

Makers by Cory Doctorow

The Way of the Web

It’s a great book for anyone with enthusiasm for technology, whether it’s about geek tech, DIY or Steampunk – and it’s also great to pass onto those in your life who might not get your enthusiasm for tech, open source and microbusiness.

Inside the Compendium Blogging Platform


Email and searches continue to dominate the online market, so you have to be equipped with the best ROI-producing tool available. an understanding of analytics and how you make money online. It’s like having a marketing firm behind your blog that is also well-versed in SEO.

Forget e-readers, I just want a CC-reader

The Way of the Web