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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

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Big data: seeing the forest and the trees

Sherrilynne Starkie

He then collaborated with a magazine to create a data map of his life. “In And, Street Bump is a mobile application that lets people improve their own neighbourhoods. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Don’t do big data analytics alone, says expert.

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This Week in Social Media – 7/24/2013

Social Media Marketing

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

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Was Eleven Years Of Relentless Blogging Worth It?

Twist Image

It was less about driving traffic, building audience and studying analytics, and much more about disbelief. I could not believe that I didn''t need a magazine editor, a newspaper editor or anyone else to give me permission to communicate with an audience. inc magazine. magazine editor. strategy magazine.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

Check out this great exchange between T-Mobile and a customer–a customer that loved the brand so much that they asked for magenta (the brand’s color) hair advice: All those hearts on her post go a long way for the T-Mobile brand. . For example, social analytics firm Quintly, found that the use of Emojis Can Lead to 47.7%

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Newspapers, Magazines, and the Apple iPad

The Way of the Web

Figures from conferences I’ve attended , Paidcontent , New York Observer , Venturebeat ) All very impressive…but… 1) Friend and former magazine colleague Dave Cushman makes a point which quite a few other people have also discussed – is this an illusion of a long term future for publishers ?

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Here then, the details.

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