Analytics Lurker Metadata Overview 
Sprout Social
OCTOBER 31, 2016
A business account will allow you to add a verified website and offer you an analytics dashboard to see which of your pins are resonating with viewers the most. Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Dig Into Pinterest Analytics.
Hootsuite
MARCH 31, 2020
Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Learn more: Hootsuite Dashboard Overview.
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