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12 Facebook publishing tools for your brand in 2024

Sprout Social

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link]. Monitor your LinkedIn analytics using the in-built analytics tool.

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What marketers need to know about YouTube Creator Studio

Sprout Social

However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings. You can also hover on each video in this section and edit it, view analytics, manage comments, download, delete, and more. Monitor performance analytics.

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How to create a YouTube channel for your brand in 5 steps

Sprout Social

This will also appear in your public URL. Channel URL: Your channel’s web address as it displays with your user ID. Start building your library with videos that have performed well on other channels. Find it in YouTube Studio > Analytics > Research to explore. Also u se the right tags.

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How to Streamline Your Workflow as a Social Media Manager

Later

With Later’s Search by Profile feature, you can find content from your favorite Instagram accounts and add it straight into your Media Library, ready to be scheduled. Simply enter a username or profile URL, select a post from their feed, and tap “Add to Library.”. Reporting made easy.

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13 of the Best Free Social Media Management Tools

Later

Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. With Later’s Chrome Extension , you can transfer your Adobe Spark designs to your Later Media Library in two-clicks — no downloads or file sharing links required, making teamwork a dream! And Later is FREE!