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Meta Should Display Organic Results

Jon Loomer

The results we see in Ads Manager are incomplete, and not just because of issues related to attribution. You can do something similar with URL parameters and GA4, of course. Google Analytics won’t know whether the person on your website is there because you paid to reach them or not.

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How to Choose Facebook Ad Placements

Jon Loomer

This can result in some issues, particularly if you’re optimizing for actions like link clicks. Manual Placement Selection Issues. Using URL Parameters. Another way to measure this is with URL parameters. Example: Use URL Parameters to Verify Facebook Ads Results. They both have their potential issues.

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Are you sure your website analytics is set up correctly?

Razor Social

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Are Ads Manager Results Too Good to Be True?

Jon Loomer

The issue would be that Ads Manager says you have 100 new purchases and only 40 happened — total, regardless of the perceived source. I have no issue with these. Once again, I have no issues with counting these. If you ever spend any time in Events Manager, it should be obvious if deduplication is an issue.

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Should Browsers Display Only Canonical URLs to Users?

Adam Sherk

Sites have been using the rel=canonical link element for a while now to help offset duplicate content issues that cannot be eliminated through URL consolidation. While not a perfect solution it is often the best option available in cases like duplicate content caused by appending tracking codes to URLs (e.g. ?source=rss,

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Understanding Facebook View-Through Conversions

Jon Loomer

URL parameters and Google Analytics wouldn’t be able to report this. Now, I’ve historically not had an issue with view-through conversions. Of course, Meta is the only one who can tie these things together. It’s Meta that knows who saw the ad and it’s Meta who knows (due to the pixel) who converted.