article thumbnail

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

Sports 82
article thumbnail

TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. 1) Nike @nike / 4.4 So what’s it doing right?

Brands 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

17 social media management tips for productivity and organization

Sprout Social

Take a deep dive into research and review your brand’s social media data and analytics to decipher the best timing trends. For example, ESPN is known for its coverage of college and professional sports, but you don’t have to be an athlete to get reposted on their TikTok page. Automate social media analytics and reports.

article thumbnail

How gamifying employee advocacy can boost your program’s success

Oktopost

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? If this is an issue at your organization, consider introducing a point system. So, to avoid this *very* large hurdle, you’ll want to build their enthusiasm and engagement for your strategy.

Metrics 75
article thumbnail

Crafting Great Social Media Videos That Get Views

Convince & Convert

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

article thumbnail

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos. Adidas (@adidas).

article thumbnail

Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

Almost half of esports fans are interested in traditional sports like basketball, soccer and motorsports and, in recent months, we’ve seen cross-promotional efforts push traditional sports fans towards esports. That way, as soon as an issue arises, your team is able to address it immediately on social.

Data 85