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What is Social CRM and How to Make It Work for You

Oktopost

Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM: What Is It?

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Book Review: The Social Customer

Dave Fleet

The author, Adam Metz , takes the reader through a straightforward, easy-to-read summary of the concept and potential for social CRM, but that’s really only part of this book. The Social Customer is divided into three sections: Section One takes the reader through an overview of the topic of social CRM.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Then I tweeted, and my issue was resolved. month), so filtering and more and more analytics are important to our customers. I think the real issue here may be linguistics. There are 600 companies using Klout data in some way, and a big chunk of those are using it for customer service. Customer service? Every week.

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Social media personalization: The opportunity and risks to consider

Sprout Social

Beyond simply collecting and mining customer data, you need to build on it with AI and automation, analytics and segmentation. As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users.

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The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

Best Use of Alternative Tools (Nominees): 180 LA (US): Best Social CRM: LBi London (UK). Best Marketing Within Social Games (Nominees): Grape (Russia). Best Social Media Marketing Theory (Nominees): Francois Gossieaux (US). Best Use of Analytic Tools: Dell (US). Best Innovation (Nominees): 180 LA (US).

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The Last Temptation Of Social Media

Twist Image

Twitter owns the data, analytics and information behind it. makes sense as a sort of mini-platform (a quick contest or to test out a new product innovation), but ownership of the direct relationship will become an increasingly important element to maintain as Social CRM becomes a much more prevalent part of the marketing equation.

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Australia Sharepoint Conference June 16/17 2010

Laurel Papworth

Not all comments have been good but I think a lot of issues have been around training and understanding of it’s core purpose, and overly rigid implementations by IT. Building an Analytics solution with SharePoint 2010, Microsoft CRM and BI – 200 Level. june 2010 lionel gomes da rosa sharepoint social crm.