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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

SM2 187
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Best Social Media Monitoring Tools

Bill Hartzer

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I'm currently using SM2 for most of my clients, and like how easy it is to use. On your chart, you show that SM2 can get down to the state level on the geographic filter. I do have a question for you though.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. The financial question needs to be directed to your CEO or CFO; the user issue to customer support; the enhancement idea to product management; and the product review to marketing.

Tools 193
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Elyse DeVries. Emily Gonzales. EmilysHere. Katrina Klier. KatrinaKlier.

Twitter 257
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Obviously, results will vary, and thinking through these issues is more important than being correct, per se. Obviously, results will vary, and thinking through these issues is more important than being correct, per se. Obviously, results will vary, and thinking through these issues is more important than being correct, per se.

Questions 160
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.