article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 113
article thumbnail

Are Ads Manager Results Too Good to Be True?

Jon Loomer

The issue would be that Ads Manager says you have 100 new purchases and only 40 happened — total, regardless of the perceived source. I have no issue with these. Once again, I have no issues with counting these. If you ever spend any time in Events Manager, it should be obvious if deduplication is an issue.

Report 179
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Choose Facebook Ad Placements

Jon Loomer

This can result in some issues, particularly if you’re optimizing for actions like link clicks. Manual Placement Selection Issues. Focus on Cost Per Action, but also get a sense of whether that cost is over a large enough sample size to care. They both have their potential issues. Respond to any glaring issues.

How To 199
article thumbnail

How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 131
article thumbnail

Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S.

Compete 277
article thumbnail

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Look for unusual changes in impressions or conversions, and address any minor issues right away. Review Analytics & Optimize Campaigns. Although you may only prepare social media reports every week or month, reviewing analytics more frequently is important. Put any major problems on your to-do list for later.

article thumbnail

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Identify recurring themes or issues that may indicate gaps in your current approach. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.