Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Convince & Convert

APRIL 16, 2013

The changing communications landscape has also led to revolutionary changes in the world of market research. Unfortunately, not every market research professional is adopting this new form of research citing its lack of structure as a major drawback. That digital analytics function does not just happen.

Analytics 139

Analytics Press Release Health Care Data 139

Social Media Strategies Summit

SEPTEMBER 14, 2021

To understand the scale of this impact, check out research from Sprout Social into what makes a brand’s social accounts “best in class”: Image source: Sprout Social. Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Image source: All of Us Research.

Brands 288

Brands Meme Research Social Media 288

The Realtime Report

NOVEMBER 22, 2022

The prospect of using large amounts of data to inform your corporate strategy might therefore seem daunting — but, in research mentioned on the Entrepreneur website , 91% of firms classed data-driven decision-making as crucial to their business. However, data analytics can help you to weed out such ‘teething issues’.

Data 91

Data How To Class Analytics 91

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Sprout Social

JANUARY 3, 2023

Our research from The Sprout Social Index™ 2022 shows that more than three-quarters of consumers expect a response within 24 hours on social media. With social media collaboration tools, your social team can use their expertise to address questions or issues about your product or service quickly and accurately.

Collaboration 120

Collaboration Social Media Team Sentiment 120

Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. Be aware that your organization might not completely understand nuanced aspects of DEI issues. In 2024, it’s time to truly know your audience by tapping into data.

Brands 148

Brands Marketing Real Estate Collaboration 148

Dave Fleet

JANUARY 26, 2021

The privacy issues related to social are myriad and layered (see: The Social Dilemma ), and have been further compounded recently by COVID-19 misinformation, the weaponisation of social media by state actors, domestic political pot-shots and by the ongoing whiplash-inducing saga that is TikTok. Social media issues just scratch the surface.

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It will also demonstrate your commitment to resolving issues and delivering a positive experience.

Reputation 102

Reputation System Brands Knowledge Base 102

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. To get it right, first, outline your buyer persona and conduct market research to identify relevant influencers in your market that have a community of followers that fit this persona.

B2B 117

B2B Trends Social Media UGC 117

The Realtime Report

OCTOBER 22, 2021

Tom Sanchez , professor of urban affairs and planning, and Chris North , professor of computer science and associate director of the Sanghani Center for Artificial Intelligence and Data Analytics, have been awarded a planning grant from the National Science Foundation’s Smart and Connected Communities program.

Case Study 91

Case Study Transportation Project Proposal 91

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. The best practitioners know that a good influencer is one that has a real contextual tie to the brand or the issue, is willing to engage on behalf of the brand and has an engaged following. AI will help save face.

Analytics 164

Analytics Influencer Issues Metrics 164

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 129

Marketing How To Sample Samples 129

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Social Media Strategies Summit

JULY 19, 2023

3) Dior @dior / six million followers According to MMI Analytics , Dior generates more mentions than any other historic fashion brand on TikTok. These are precisely the relatable issues Warby Parker focuses on in its TikTok content, positioning it as a brand that knows and understands its audience. So what’s it doing right?

Brands 130

Brands Energy Sports Fashion 130

Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. Visitor analytics tell you how visitors found you, what they did on your website, and for how long, as well as their top landing and exit pages. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. Confusions or issues with the rebrand.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Sprout Social

JANUARY 9, 2024

Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most.

Social Media 122

Social Media Sentiment Data Team 122

Hootsuite

SEPTEMBER 6, 2023

Questions about the brand These interview questions are all about research: make sure you do your homework so you can knock them out of the park. Any position you interview for is going to require some research about the company. Similar to the questions above, the best way to prepare for this one is research. Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Dave Fleet

JULY 3, 2018

It still continues to be a sensitive problem, where any type of state intervention will simply worsen the frailty of the issue. You’ve got to be exceptionally careful about picking the issue from a wide array of topics. Hence, bunches of folks regularly burn up argumentative research papers subjects.

Brands 150

Brands Study Analysis Issues 150

Jon Loomer

NOVEMBER 22, 2019

This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. In other words, I altered the end of my URL so that Google Analytics could track my traffic and report on those who arrived on my website from that specific link.

Organization 212

Organization Conversation Facebook Metrics 212

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. Some 73% of chief communications officers also report that social issues shifted their communications agenda. How data and analytics impact public relations. Public relations professionals’ technology toolkit expands.

Statistics 105

Statistics Skills Analytics Press Release 105

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. This technology is often used to identify celebrities, brands and products on social media platforms for targeted advertising and competitive analysis, and to diagnose customer issues.

Sentiment 102

Sentiment Analysis Patterns Price 102

Webbiquity SMM

FEBRUARY 13, 2018

Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. Small Business Trends ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. Do the research and produce excellent, original work. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

News 40

News Analytics API Journal 40

Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. Do the research and produce excellent, original work. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

News 40

News Analytics API Journal 40

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Identify content gaps. Identify inefficiencies.

Examples 101

Examples Template Templates How To 101

Jon Loomer

OCTOBER 13, 2021

Take a look at the visit quality from your ads in Google Analytics. Do some research to uncover where your paying customers come from. Then check the quality of that traffic in Google Analytics. If you fail to mitigate issues related to low-quality engagement, you will start building low-quality page engagement custom audiences.

Facebook 205

Facebook Eventful Campaign Conversation 205

Sprout Social

OCTOBER 19, 2023

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This translates into streamlined operations and improved productivity.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

JULY 7, 2022

However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings. You can also hover on each video in this section and edit it, view analytics, manage comments, download, delete, and more. Monitor performance analytics.

YouTube 113

YouTube Marketing Library Video 113

Keyhole.co

JANUARY 15, 2024

Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties. This allows you to respond as quickly as possible to an emerging issue and reduce the likelihood of misinformation and disinformation getting a foothold in the public discourse.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 118

Patterns Sentiment Analysis Proposal 118

agora pulse

AUGUST 17, 2020

Step 2: Research your competitors’ strategy and tactics. When researching your competitors’ social media strategy, look for the answers to the following questions: Which channels are my competitors most engaged with? Step 3: Take time to research your audience. Use your on-site analytics. Step 5: Monitor your results.

Social Media 171

Social Media Strategy Marketing How To 171

Ari Herzog

NOVEMBER 10, 2014

You will work on public policy issues in collaboration with cross-functional directors and coalition partners in the region and around the world. Monitor emerging industry and research developments to determine potential policy issues that may arise. Excellent personal, political, analytical, and organizational skills.

Net Neutrality 192

Net Neutrality NGO Policies Collaboration 192

Proactive Report

NOVEMBER 21, 2023

The recent Pew Research reports on media consumption in the US have some interesting insights. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices. Data and analytics is the most effective method of doing this.

News 52

News Platform Flipboard Journal 52