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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 111
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How to Find Your Audience on Social Media

Social Media Strategies Summit

The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. Maybe you could launch a new product, or perhaps you simply have to adjust your messaging to promote your brand slightly differently.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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17 social media management tips for productivity and organization

Sprout Social

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

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Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. By Levi Olmstead.

Analytics 107
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Optimize Facebook Dynamic Product Ads The Right Way

Jon Loomer

Dynamic Product Ads are magical. A user visits a website or adds a product to cart. Finally, we show them an ad of that specific product and complete the sale. Between Broadmatch Dynamic Ads, Dynamic Product Ads, and all the new features of dynamic ads, they are delivering real results. We know the flow.

Products 167
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9 Chatbot builders to enhance your customer support

Sprout Social

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

Hubspot 97