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How to Find Your Audience on Social Media

Social Media Strategies Summit

This is a massive issue for many brands. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Google Analytics can be an unlikely ally here.

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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Today, the focus will be on Linkedin and how it can help B2B brands. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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Why your social media isn’t working

Sherrilynne Starkie

It meant no promoted content, a limited use of stories and no analytics. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. Soon productive online conversation about important issues was taking place.

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7 Top B2B Social Media Trends

Oktopost

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. You can use short-form video content across LinkedIn, Instagram, X, and Facebook. LinkedIn, the most popular online platform for B2B, could be a good start for your employee advocacy efforts.

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Leveraging social media to reach a wider audience

Koka Sexton

With millions of users active daily, platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube have become invaluable to businesses who are looking to expand their customer base and generate new leads. LinkedIn is a professional networking platform, which focuses on creating connections between businesses and employees.