How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. 10 Reasons you need to embrace data and analytics.

How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it.

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

Report 106

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. And of course there are analytics.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. Twitter Analytics Twitter management

Trends 158

Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

This paved the way for any brand remotely related to safety, construction, insurance, and home painting to ride on the coattails of this social trend. Royal Sundaram Insurance. Being a meme about an injured person, insurance brands were quick to cash in on the Nesamani fervor too. Royal Sundaram pushed its own Personal Accident Insurance through the meme, garnering nearly 3.5K appeared first on Unmetric Social Media Analytics Blog.

Meme 88

Top 10 Gandhi Jayanti Social Media Posts

Unmetric

IndiaFirst Life Insurance. The post Top 10 Gandhi Jayanti Social Media Posts appeared first on Unmetric Social Media Analytics Blog. India pays tribute to the father of the nation on the day of his birth, October 2nd.

31 Most Engaging Raksha Bandhan Social Media Posts

Unmetric

Future Generali India Life Insurance. The post 31 Most Engaging Raksha Bandhan Social Media Posts appeared first on Unmetric Social Media Analytics Blog. Raksha Bandhan is a popular festival which celebrates the beautiful bond shared between brothers and sisters.

How to Track Social Media ROI for the Financial Industry

agora pulse

For an insurance company for example, this can mean how many users are visiting the company website and engaging with its content, which ones are signing up and eventually how many contact an agent or purchase a product or service.

Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I don’t have enough Pinterest referalls to really do much with it from an analytical perspective. He comes from the insurance industry.

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

The General Data Protection Regulation covers all companies that deal with data of EU citizens, so it is a critical regulation for corporate compliance officers at banks, insurers, and other financial companies. analytics. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media.

C2 Montreal Rocks, GDPR Scares Brands And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

The General Data Protection Regulation covers all companies that deal with data of EU citizens, so it is a critical regulation for corporate compliance officers at banks, insurers, and other financial companies. analytics. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media.

Blog #2: A Closer Look at Artificial Intelligence

SalesChoice

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence. ” Predictive analytics does not tell you what will happen in the future. TYPES OF PREDICTIVE ANALYTICS METHODS.

How to track social media ROI for the financial industry

agora pulse

For an insurance company for example, this can mean how many users are visiting the company website and engaging with its content, which ones are signing up and eventually how many contact an agent or purchase a product/service.

Why Social Media Marketing Is, Actually, Fairly Priced

Firebelly

We typically employ strategists, content developers, community managers, analytics specialists, messaging and conversion people, programmers, assistants and, occasionally, other firms. Social media marketing is a complex business—and its pricing is competitive.

Price 212

Hot Association Jobs This Week – May 17

SocialFish

Director of Membership Programs , NAIFA – Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is one of the nation’s oldest and largest associations representing the interests of insurance professionals from every Congressional district in the United States.

SEO Search Engine Optimization Specialist Job Opening in Dallas Texas

Bill Hartzer

Assist in the preparation of client ranking and analytics reports (an analytic mindset and an understanding of Excel will be highly valuable). SEO and Analytics related certification would be valuable but is not required. - Strong problem solving and analytic skills. This is a full-time position with full benefits including health insurance and 401(k) available.

Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. PPC and Analytics related certification would be valuable but is not required. - Detail oriented with strong analytical and problem solving skills. This is a full-time position with full benefits including health insurance and 401(k) available.

Blog Topics: How to optimize content for topics versus keywords

Razor Social

Let’s say you decide to write about the top Twitter analytics. But your article is still focussed on the ‘Twitter Analytics’ keywords… i.e. your topic. The topic I searched for below was ‘car insurance’ Google trends topics.

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

He works with clients on SEO, analytics, lead generation, sales enablement, customer success, and inbound marketing strategy. His past clients include Travelers Insurance, Unilever, and the SABIAN Cymbal Company.

UGC 52

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Additionally, the content automation, analytics, and Facebook applications provided by AgoraPulse enable you to measure and track the engagements and messages of your customers and prospects.

IBM’s Watson Engages Customers with Youtility

Convince & Convert

Or, you might experience Watson in a call center when you phone in to discuss and change your insurance during annual open enrollment. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert.

How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide

Hootsuite

Tokio Marine, an insurance company, used lead ads to generate 11,000 leads in just 17 days. And with easy-to-understand analytics , you can uncover your best ads at a glance. Facebook advertising is an important way to connect with your audience on the world’s largest social network.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

We have also made investments in creating a dedicated marketing analytics team to collect, mine, and measure insights from our marketing data and take action from those insights. Monu Kalsi. VP, Head of Digital @ Zurich North America.

How to Leverage Social Media to Build a Prosperous Brand

Socialmedia.biz

If you aren’t aware, an actuary is, “… a person who compiles and analyzes statistics and uses them to calculate insurance risks and premiums.”. Webinar platforms which supply users with an array of features like screen sharing options, whiteboard elements, custom email invitations, polls, surveys, data analytics, and loads more useful tools – became Lewis’ main focus. Post by Adi Englander.

Marketing Thought Leader: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Cody Ward

He has had the pleasure of working with the digital teams at enterprise companies including Allstate Insurance, 3M, Toys R Us, Tyco, Zurich Financial, Avis Budget Group, Zipcar, CitiGroup, The New York Times and The American Red Cross. Chris Pinkerton.

Social Media ROI’s Missing Ingredient

Convince & Convert

I did a webinar recently with my friends from Expion about cross channel social media analytics. Add an overhead factor (this includes stuff like electricity and health insurance. (watch video to see my son artistically photo bomb me).

ROI 143

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

It covers blogs in categories like retail, accounting, insurance, and legal. Marketing Land : Digital marketing and technology news covering Martech, Social, Search, Mobile, Display & Programmatic Advertising, Retail, Email, Video, Analytics, and more. . Kissmetrics Online Marketing Blog : A blog about marketing, analytics, and testing. . You can filter the chart by categories such as investing, debt, insurance, and more.

Performant Recovery Company Review – Should you Fear Them?

SocialFish

Debt recovery is the process of pursuing payments of debts that are owed by individuals to either health insurance companies, banks, credit card companies, or any other creditor. Performant offers healthcare division and debt collection for clinical audits, fraud analytics, and data mining.

NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Data analytics is going to be key. Brands are looking for data analytics. insurance. Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada.

Search Engine Marketing Job Opening: Senior Account Manager

Bill Hartzer

Insure the strategy is integrated with the client’s holistic marketing strategy. Work with analytics team to evaluate the success of the search marketing strategy, and recommend enhancements. ICONSTAFF has an opening for a hardworking professional to manage and successfully implement search engine marketing campaigns for their client’s customer base.

Proving Value vs ROI in PR

Proactive Report

The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. Google Analytics – PR Dashboard. 2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia.

ROI 77

Search Engine Marketing Job Opening: Advertising Inventory Analyst

Bill Hartzer

S/he must possess excellent problem solving and analytical skills, be detail oriented, able to multitask in a fast paced and challenging work environment. Running various reports from the ad server and site analytics application. Analyze roots of underdeliveries make recommendations on how to insure delivery and better performance. Must be comfortable with manipulating and analyzing large datasets, have analytical mind set and passion for numbers.

Combine Content Marketing with Marketing Tools, Humor and Marketing Automation!

Writtent Blog

Interactive content insures that the links to your website are shared 5 times more frequently than before! All these four categories also have advanced techniques that you can work on using engagement, curation, conversation, content collaboration, and social content analytics tools.

Tools 73

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Search: Google SEO Analytics - drops keywords, adds #hashtags. When Malaysian Air MH17 plane crashed, a travel insurance company tweeted travel insurance offers with "safer travels #MH17" type information.

Planning Your Content Marketing: Bricks vs. Feathers

Convince & Convert

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. law firms, insurance companies, some medical facilities, etc.) Chris Sietsema is Social & Digital Operations Lead at Convince & Convert.

Community Discussion: How Do You Survey Your Readers?

ProBlogger

You can compare this with the analytics you get from Google Analytics and Facebook Insights. If you have a travel blog, and know that 50% of your readers are planning international travel in the next three months, you can use that information to show the relevance of your blog to overseas destinations or maybe insurance providers. As the end of the year nears, you might be thinking about plans for your blogging in 2018. One thing that will help inform that is a reader survey.

Six Links Worthy Of Your Attention #388

Twist Image

My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Insurance in themselves.