Twist Image

AUGUST 1, 2014

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. Not truly using and understanding analytics. Most brands are not measuring or leveraging the right analytics.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange.

Software 101

Software Marketing Analytics B2B 101

Firebelly

SEPTEMBER 3, 2010

Here are 5 articles to help you understand social searchs relevancy to your business. Here are 5 articles to help you understand social searchs relevancy to your business. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Sprout Social

AUGUST 30, 2021

When social teams are brought into multichannel campaigns from the start, they bring data to the table that can refine your campaign goals and personas, inform your messaging and dictate which channels you show up on. As a result, they have a direct view into customer preferences thanks to social data. The other 71% are missing out.

Campaign 141

Campaign Social Media Social Media Management Team 141

Firebelly

JULY 30, 2010

It’s the only way we can acquire information that we don’t currently have. So get kitty lookin’ pretty and start rolling! Facebook Rolling Out Questions Feature People ask a lot of questions. It’s natural and it makes sense. Have a great weekend! Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 173

Social Media Paid Search SMS Syndication 173

Twist Image

JANUARY 21, 2014

The output of this should be some kind of unique insight or new spin on the information that would be almost unimaginable for a human being to uncover and develop. At this moment in time, human beings should be looking towards real-time opportunities with analytics. Putting big data aside for real-time analytics.

Data 95

Data Analytics Advertising Engineering 95

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. Knowing that information you can either take it one step further and determine what your true costs are per channel (you’ll need to track how much time you spend on Facebook vs. Twitter vs. Pinterest), or you can use your $88.33

Social Media 148

Social Media ROI Cost Insurance 148

Kikolani

MAY 17, 2013

From the Pros: 7 Advanced PPC Tools – Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program.

Mashup 134

Mashup Resources Google Domain Name 134

Bill Hartzer

FEBRUARY 24, 2011

Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. 2-5 years in organic search in-the-trenches experience: o Site web development best practices and information architecture as they relate to SEO. o Thorough keyword research / selection. o A/B testing.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Firebelly

NOVEMBER 13, 2009

Fine tune your marketing and PR to focus in on what people are interested in Take the information to the operations side of the house - customer service, R&D - and change the things that are being discussed (make things better for example) The opportunity is for PR people to lead the way that business is done. Social Search.

News 100

News Social Media Marketing Paid Search 100

Kikolani

SEPTEMBER 14, 2010

Then you will learn about analyzing your competitors, with some free and paid tools. Week 3 – Paid Search: Using Pay-Per-Click Strategies to Drive Relevant Traffic. Week 10 – Website Analytics/Testing: Increasing Conversions. Week 8 – Social Media: Build Your Brand, Drive Traffic and Form Relationships.

Course 139

Course Marketing Analysis Paid Search 139

Firebelly

DECEMBER 14, 2009

 How will you gather information? What What forms of social media will you use and why? How will you measure? What  What metrics are appropriate for your campaign and what do they tell you? How  What will you do with the data collected?

Social Media 133

Social Media Marketing Paid Search SMS 133

Firebelly

MARCH 23, 2010

I also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post.

Discount 111

Discount Facebook Paid Search SMS 111

Firebelly

JANUARY 22, 2010

By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base. Is Advertising on Facebook Really Effective? In theory, it makes a great deal of sense.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Firebelly

FEBRUARY 10, 2010

The first item of business? Create a promotional video for their inaugural Social Media Optimization Summits where people can See It.

Social Media 100

Social Media Paid Search SMS Syndication 100

Firebelly

MARCH 12, 2010

And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.

SEO 100

SEO Paid Search SMS Syndication 100

Firebelly

JANUARY 15, 2010

Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

NOVEMBER 24, 2009

"This update also enables developers to set specific criteria in their titles to publish additional game information to your News Feed. You can then check out your updates, and those of your friends, on Facebook, Twitter, and other social media favorites through the PS3’s built-in web browser.”

Social Networking 101

Social Networking Meeting Paid Search SMS 101

Firebelly

JUNE 3, 2010

Images and information source is Under Consideration's BrandNew blog. If a design hasn’tbeen touched since the mid 1990’s, that’s noticeable, and it makes the brandlook stale. Every so often in the blog I’ll highlight some of the best andworst logo redesigns around the country. I’ve become very familiar with their brand and their logo.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Twist Image

SEPTEMBER 8, 2017

million expected yearly sales by 2020, according to researcher Strategy Analytics. To put things into perspective, half of all searches will be voice searches by 2020 (according to Tractica ) and, in the United States, Americans' use of voice-activated assistant devices grew almost 130% over last year (according to eMarketer ).

Advertising 40

Advertising Industry Wikipedia Strategy 40

Bill Hartzer

DECEMBER 4, 2009

A plethora of companies will be on hand to demonstrate the latest in search engine marketing tech, and grandly display highly guarded secrets to dominating your niche with SEM. Some of the topics covered will include search engine optimization (SEO), paid search advertising, analytics, social media marketing, and much more.

Engineering 113

Engineering Hotels Skills Technorati 113

Techipedia: Tamar Weinberg

JANUARY 15, 2008

In addition to a bit over overlap from my previous post, Matt covers other categories pertinent to search marketing, including local search, search technology (e.g. small business, analytics (he dedicates a whole section to this one!), rants, and funny posts about the search marketing industry in general.

StumbleUpon 100

StumbleUpon Marketing MySpace Yahoo 100

Firebelly

OCTOBER 26, 2009

I rely on the people that I follow to inform me of what they find useful so that I don't have to scour the internet daily for helpful info. #3-The . #2, someone else may be at Fogo, which leads to a Tweetup. #2-Social 2-Social Media-There are all sorts of new studies, techniques, applications, etc. coming out daily.

Paid Search 107

Paid Search YouTube Eventful Twitter 107

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). (

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

AUGUST 29, 2012

Open Google Analytics, and go to Traffic Sources. Select Search, then Organic. In this list, you’ll see some of your older posts, but you might also find some more recent ones that have attracted a large amount of search traffic. Analytics show you a page dedicated to search traffic for that post.

Metrics 40

Metrics Blogger Collaboration RSS 40

Sprout Social

SEPTEMBER 1, 2021

They look at what people are saying about a certain brand or topic and use that information to determine consumer opinions and preferences. Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. Inspire them. Entertain them.

SEO 144

SEO Social Media Metrics Sentiment 144

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Hootsuite

JUNE 13, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Understanding your social share of voice puts all of your other social media analytics into context. To understand how your ads are performing, you need to measure your share of voice for paid search.

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

MAY 3, 2016

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics). increasing social engagement, website traffic over time, etc.) 3) BuzzSumo.

Tools 100

Tools Sample Samples Price 100

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Search marketing allows a business to capture valuable leads from buyers researching a purchase. Conclusion.

B2B 118

B2B Marketing SEO Engineering 118

Keyhole.co

MAY 18, 2023

Explore Your Detailed Facebook Analytics Instagram 21. Social media recently overtook paid search as an advertising channel, growing 25% YoY and exceeding $137 billion. As the popularity of social media continues to grow, businesses and marketers must stay informed about the latest social media statistics.

Statistics 59

Statistics Social Media B2B YouTube 59

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Hubspot’s marketing tools help you create inbound marketing through blog posts and landing pages optimized for maximum effect and amazing analytics to give you real insight on who comes to your website. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Convince & Convert

MARCH 28, 2016

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. It’s also hugely informative on the quality of your UX and other less-tangible creative areas. Returning Visitors. Top 10 Organic Landing Pages.

Metrics 60

Metrics Marketing Analytics Sentiment 60

The Realtime Report

DECEMBER 18, 2018

This should not be dismissed as a one-off event or as the act of overzealous European regulators: GDPR is just the tip of the iceberg and it highlights the growing concerns consumers across the globe have about how brands use and protect personal information. I will focus on quality, not quantity, when it comes to content.

Marketing 89

Marketing Metrics Privacy Mobile 89

Razor Social

MARCH 16, 2017

A/B testing, page level targeting, mobile-specific popups, and analytics that show you how well your forms are performing. Similarly to other tools in this category, it supports A/B testing and offers analytics. Analytics Tools. This is a very efficient way to re-engage your visitors and ramp up your website’s conversions.

Conversation 98

Conversation Tools Template Templates 98

Techipedia: Tamar Weinberg

JANUARY 5, 2009

65 Must Read StumbleUpon Articles (Newest on the Net): At first, I didn’t intend to link to link posts in my yearly recap, but if you really wanted more information on SU, Fred has accumulated some 65 posts on StumbeUpon and linked it to his blog. Perhaps Darren’s advice resonated with his readers? It’s not too late!

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). iSpionage is a search marketing competitive intelligence provider. You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? ”. Twitter Followers: 23,400+.

Adwords 60

Adwords CPC Marketing Retail 60